When you hear the name Golden Harvest Food Bank, you may think of food donations, volunteers, and feeding hungry families, but Amy Breitmann and the Board of Directors want the brand to reflect the organization’s mission both now and in the future.
Breitmann, Golden Harvest’s President and CEO, unveiled the nonprofit’s new brand on Tuesday, March 15 in its Augusta warehouse located at 3310 Commerce Drive. She and her team worked with Wier / Stewart, a local advertising and marketing firm, to develop the rebranding campaign.
Wier / Stewart created a new logo, color palette, and tagline: Every Meal Matters. It highlights Golden Harvest’s mission to end hunger in its 25-county service area.
“The new look has a nod toward our past, yet communicates the large scope of logistics involved in serving more than 12 million meals a year while representing our passionate belief that every meal, volunteer, donor, partner, and employee matters,” said Breitmann.
She said the nonprofit needed a new logo because the old one was too hard to see on some digital platforms. The updated logo, which is more colorful and has better visibility, will be used on all Golden Harvest trucks and signs.
Brian Ellefson, Golden Harvest’s Board Chair and CEO of Ellefson Transportation Group, said the rebranding process took about a year to complete, but he’s pleased with the results.
“It just reenergizes the organization,” Ellefson said.
Golden Harvest was founded in 1982. Earlier this year, the organization received a $3.7 million Community Development Block Grant, which will be used to build a new warehouse and provide more meals for those in need throughout the CSRA.
For more information, visit goldenharvest.org or call 706-736-1199.
