We’ve all been offended when our important business emails have gone straight to the recipient’s junk or spam folder, and they never even got the chance to observe the information we have worked so hard to provide for them. There are some simple steps on how to prevent your emails from going to the spam folder. This information is based on an article by movable ink. They provide 12 things you can do to send your information in the right direction. We will touch on a few of those tips below.
The most popular email providers have gotten aggressive in preventing unwanted emails from getting to our inboxes, but one way you can prevent this is by adding the “From” email address to your contacts. Most of the time, if an email address is in your contacts they will not be blocked.
Augusta Business Daily uses MailChimp to send our daily eNewsletters. This is a popular campaign generator for email newsletters. Another provider could be Constant Contact. Whichever company you choose for your newsletter needs, just make sure you use one. This will greatly increase the chances that your email will land in the Inbox of your audience, instead of the spam folder.
A third way you can prevent emails from going to spam is by making sure you write them appropriately. Make sure to have a high-quality subject line pertinent to your email without gimmicky titles that would trigger emails being sent to the spam folder. You will also want to make sure you proofread your content to make sure it’s high quality. Filters will be able to assess if it’s a low-quality product.
The final word of advice on how you can prevent your emails from being sent to spam is by checking them through a special service to make sure they are structured correctly. They will offer suggestions to improve your structure and increase your deliverability. The service is called Emailable. There is a free trial you can use for this service and if you like it, you can purchase additional credits to continue to monitor your newsletters.
In today’s ROI society, it is imperative that we make the best use of our time and ensure the hard work that we put into our tangibles is of the best quality. Ensuring your emails reach their intended audience is key and some small adjustments to your workflow could improve the deliverability of your newsletters.
Erin Campbell has worked in and around technology, media, and digital marketing in some aspects throughout her entire career. She loves being able to share that knowledge with you to help you succeed in business and in your career.
If you have ideas for technology in the workplace and how it can help you be more productive send her an email at firstname.lastname@example.org