You’ve probably never considered feeding your dog dessert, but a new downtown business sells canine-friendly treats your four-legged family members can enjoy.
Tonya Boswell and Jonathon Anderson, cousins and owners of Fetch 501, a pet care business and boutique located at 501 Broad St., celebrated its soft opening on Tuesday, June 14 followed by a grand opening on Saturday, June 18.
Boswell said the doggie desserts are made with yogurt and contain no sugar. They also plan to begin offering ice cream for dogs. Besides baked goods, Fetch 501 sells a variety of items, including collars, leashes, and harnesses, as well as sports apparel and grooming products.
“We wanted to offer more things for the owner and the dog,” she said.
The shop also provides grooming, boarding, and force-free training, which refers to proactive, rewards-based training, according to trainer, Phillip Russum.
“We do not use punishment or coercion,” Russum said.
They will soon open a large dog run next to the 3,600-square-foot building.
Boswell said the business’s name comes from a line in the movie Mean Girls. In the movie, a character uses the word fetch to mean cool.
“I think it’s important to put the location in the name,” she said.
They also want to get involved in the local community. Fetch 501 will be one of the sponsors for Augusta Pride 2022.
Anderson founded and sold another dog business called Broad Street Barkery located at 908B Broad St.
For the grand opening, the shop raffled off a dog stroller and gift basket. Boswell said business has been slow but steady so far, but it picked up for the grand opening.
“We’re trying to bring something fresh to downtown and the dog world,” Boswell said. “We wanted to give it happy vibes.”
Fetch 501 is open Tuesday through Saturday from 9 a.m. to 7 p.m. For more information, visit the store’s Facebook page.