Alison South Marketing Group has expanded digital and operational resources through its new relationship with Xiingo.com, based in Ontario, Canada, with offices in Houston, Texas. Xiingo.com partners have assumed ownership of Alison South which will remain based in Aiken and Augusta, with offices in Chattanooga and Fort Lauderdale, will continue operating under its current name.
Mike Thomas, Kate Sanders, and Cynthia South will continue to serve in leadership roles, while Partner, Vishal Shah will become president and acting chief operating officer, and partner, Priya Betala will be the chief financial officer. Alison South clients will continue their relationships with local account managers and benefit from additional expertise.
“We reflect on how our agency has constantly evolved over the past 13 years to anticipate and provide services needed to achieve our client’s marketing goals,” said Thomas, the CEO.
The evolution began in 2016 when South Company resources combined with the Alison Group, leveraging 30 years of experience and infrastructure to grow in size, capacity, and in-house capabilities which included video, digital, web, and podcasts.
Sanders said Alison South searched for a partner that could add additional services and technology to remain at the forefront of a quickly growing and changing industry.
“The Xiingo.com team has management experience and operational resources that will help Alison South become more efficient and provides digital services that weren’t previously offered and have the capacity for growth,” Sanders said.
Xingo.com partner, Shah said: “The Alison South team is very talented and adds branding, content creation, and traditional media to our scope of services, which includes digital advertising, e-mail drip campaigns, online retail marketing, web, and app development, lead generation, and SEO.”
Thomas will continue as chief executive officer and focus on expanding into new markets while Sanders will shift to chief marketing strategist and will lead the brand and strategy team. South will manage corporate communications. Haley Weigle and Amber Lehmann will continue as regional vice presidents of Florida and Tennessee, respectively.
For more information on Alison South Marketing Group, visit their website.
