With help from Showpony, local artist Leonard “Porkchop” Zimmerman is one step closer to his goal of raising $100,000 to restore and repaint the water tower on the JB Whites Building.
Showpony, a promotional products business and sister company of Wier / Stewart, has relaunched its “We Give a Shirt” Campaign to support Zimmerman and Project Happy Water. The company has released limited-edition T-shirts in either yellow or light blue.
Project Happy Water Vice President, Pierce Legeion said they have raised $14,000. The non-profit hosted Happy Water, its kickoff fundraiser, on March 24. The event, attended by 225 people, raised $11,000.
“After the excitement, we got from our first fundraising event, we knew we had to come up with something that would keep people excited about the project,” Legeion said. “Partnering with Showpony and their ‘We Give a Shirt’ Campaign was a no-brainer.”
“Leonard works for Wier / Stewart, and we are happy to support him in this endeavor,” said Lindsay McCranie, merchandise designer for Showpony.
The company originally launched the campaign at the beginning of the pandemic to provide financial support for local businesses that were forced to close.
“We created over 200 designs, and $10 from each T-shirt sale went back to businesses,” McCranie said. “Our focus was on downtown businesses.”
That campaign raised about $250,000.
The shirts, which sell for $25 each, went on sale on Friday, May 6, and will continue until Friday, May 20. For more information or to order a shirt, visit projecthappywater.com.