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Turning Masters Week visitors into business customers is the subject of the Chamber event

You usually don’t have to wait for a table at TBonz Steakhouse, but during Masters Week, there won’t be an empty seat in the house.

Each year, the tournament brings thousands of visitors to the CSRA, which makes for a very busy week for local businesses, particularly those on Washington Road near the Augusta National Golf Club.

The Augusta Metro Chamber of Commerce wants to help you turn those visitors into customers. That will be the topic of this month’s Special Edition Business Builder on Thursday, March 31 from 11:30 a.m. to 1 p.m. in the Chamber Conference Room.

Bennish Brown, President, and CEO of Destination Augusta.

Destination Augusta President and CEO Bennish Brown will serve as guest speaker and present “How to Attract and Engage Masters Visitors.”

“While we may not have specific data about the throngs of visitors who are in our city during the Masters, there is no doubt they can be a captive audience for some of our businesses,” said Brown. “We just have to be creative in identifying opportunities to catch their attention and point them to experiences that enhance their stay in the Augusta region.”

The registration deadline is Monday, March 28. For more information or to register, visit

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