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Upcoming triathlon to have a major economic impact on Augusta

In about a month, a local triathlon is expected to generate an estimated economic impact of more than $9 million, according to Michelle Pippin.

Pippin, CEO of the Augusta Sports Council, said nearly 3,000 people are expected to participate in this year’s Ironman 70.3 Augusta. The 13th annual event, which will be held Sunday, Sept. 25 in downtown Augusta, consists of a 1.2-mile swim, 56-mile bike ride, and 13.1-mile run.

“The race continues to be a beginner favorite for the sport and one of the largest Ironman events in North America,” she said. “The Ironman Foundation is donating $20,500 in volunteerism grants to local groups that volunteer during the event; over 1,400 people are expected to volunteer during the event week.”

According to the Augusta Sports Council website, since it began in 2009, the event has generated more than $25 million of economic impact for the city of Augusta, and the Ironman Foundation has donated more than $140,000 to 130 local non-profit organizations.

There are more than 170 Ironman and 70.3 races throughout the world.

“The Augusta Sports Council is excited to host another sold-out event,” Pippin said.

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