Thu, March 28, 2024

February 27, 2023

Digital Marketing

Free Access: AI and Digital Marketing here to stay

Digital marketing has become increasingly complex over the years, with businesses relying on technology to reach their target audience effectively. One such technology that has gained immense popularity in recent times is Artificial Intelligence (AI). Among the various AI models used in digital marketing, GPT, which stands for Generative Pre-trained Transformer, has become a buzzword. In this article, we will delve deeper into what GPT is, its impact on digital marketing, and its applications. What is GPT in Digital Marketing? The GPT is an artificial intelligence model that is used

Read More »
Consumer Stories

New businesses coming to North Augusta

A well-known convenience store chain has opened a new location in North Augusta, while a Kansas-based fast-food restaurant is preparing to open its first-ever location in Aiken County. QuikTrip has opened at 930 Edgefield Road, the latest business to join the growth continuing in the area around exit five off Interstate 20. This is QT’s second location in Aiken County. It had an existing store off Bettis Academy Road in Graniteville. “We bring our signature commitment to quality and friendly customer service, and over 20 new, good-paying jobs to the

Read More »
Consumer Stories

Owners of Martinez Asian market launch bubble tea business

The grand opening of a new Martinez tea shop drew a standing-room-only crowd Sunday, as local residents lined up to sample its menu of Taiwanese drinks. Ding Tea, which has hundreds of locations throughout the world, now has a new shop next door to El Rey at 3830 Washington Road, Suite 27 in the West Town Shopping Center. The family-owned shop celebrated its soft opening on Friday, Feb. 17, according to its manager, Paul Phan. The owners, John Phan, Hung Nguyen, and Tim Nguyen, also own the Cho Ba Mien

Read More »
B2B Stories

USC Aiken to offer on-the-job training program for students with intellectual disabilities

Students from three area high schools are about to begin an opportunity that could change their life. USC Aiken will launch Pacer LIFE this fall. It’s the first postsecondary program in the region for people with intellectual disabilities. Pacer LIFE offers not just coursework but also job training, on-the-job training, and independent living skills like banking, cooking, and laundry. Pacer LIFE students are also full-on Pacers, enjoying student life and living on campus in USC Aiken dorms. Nationally, only 18% of adults with intellectual disabilities are employed, and of these,

Read More »
Consumer Stories

CSRA businesses scramble for employee healthcare coverage as Humana exits Group Medical Plans

Major insurer Humana is leaving group commercial healthcare and major medical plans to focus on government-funded programs, and ancillary benefits such as ambulance transportation, blood, drugs, and medical supplies. This impacts employers and their employees under plans which are fully insured, self-funded, and those with Federal Employees Health Benefits medical plans. “Employers need to prepare for changing their insurance provider, for some disruption, and potential rate changes,” advised Tom Mastny, CEO of The Pennant Group. For Michael Harrison, owner of Flow Pro Plumbing in Augusta, Humana’s announcement last week was

Read More »