As a branding strategist, Kate Sanders is on the cutting edge of what businesses need to know to succeed. As the sales funnel has changed over the years, she shared the important keys to success at ABD’s recent Inspire 2024 Conference.
The sign welcoming visitors to the Piedmont Augusta Summerville Hospital says it all. The hospital has re-opened for in-patient care and emergency services. It had been providing only outpatient care. It also serves as the health science campus of Augusta Technical College. Nic Wood, Administrator of the hospital, told ABD many in the Augusta community kept telling them that they missed the hospital. Wood understood the connection people felt for the hospital. The Thomson native was born there when it was still known as St. Joseph Hospital. “So, we said,
The skies over Augusta will soon be filled with military teams and civilian aviators demonstrating their abilities. The second Annual Augusta Air Show will be held at Augusta Regional Airport on May 25 and 26. “It’s great that we’re coming back for a second year. We look forward to putting on another great show for the Augusta area folk,” Chris Dirato, Director of Public Relations for Augusta Air Show told ABD. “We’ll have a combination of military, as well as civilian performers. So, as I like to say, we have
Seated together at the intersection of education, technology, and workforce development, representatives from Strom Thurmond High School (STHS) and Self Regional Healthcare signed an innovative, long-term partnership recently that promises to join student career aspirations and community workforce needs hand in hand. The new agreement announces Self Regional Healthcare’s commitment to take the lead as the title sponsor and community partner of Strom Thurmond High School’s Human Services and Business Academy. The new academy will now be recognized as the Self Regional Healthcare Human Services and Business Academy. The heart
Kate Sanders is a force of nature when it comes to sales and marketing. At the recent ABD Inspire 2024 Conference, she shared some changes in the sales funnel that could help your business grow.
The company slogan is “Nothing runs like a Deere” and the Red Cross couldn’t run their humanitarian response without the support of businesses and individuals. As the volunteer partner for the Red Cross “Sound the Alarm” campaign, more than 30 John Deere employees volunteered their time to go door to door recently with Red Crossers and the Augusta Fire Department installing free smoke alarms and providing fire safety education to families in the Harrisburg Community. “It was truly inspiring working with such dedicated John Deere employees visiting homes, installing smoke
Ga. Gov. Brian Kemp (R) has signed more than half a dozen bills dealing with workforce development that were passed during the 2024 session of the Georgia Legislature. One of the bills, House Bill 982, requires the State Workforce Development Board to create a high-demand career list. The goal is to make sure the state is creating programs and educational opportunities to fill the most critically needed jobs. “Every job creator who calls Georgia home and every prospective company looking to expand tells me that, along with our business-friendly environment
Sometimes, perhaps through no fault of your own, your business hits rock bottom. What’s next? You have nowhere to go but up. That’s when you are on a roll. In Stephanie Stuckey’s case, it’s a pecan log roll.
After taking a three-week hiatus, I thought I would “come out swinging” with a column on a controversial, yet critically important topic: Diversity, Equity, and Inclusion, or DEI. While the term DEI is a relatively new one, it has its roots in the civil rights movement in the 1960’s. While its origins are primarily race-related, over time, DEI addressed a number of identities, such as gender, sexual orientation, and ethnicity, along with race. Early on, DEI was primarily informed by affirmative action and other equal employment legislation, but DEI programming
Every business, whether a startup or a few months in, has it. It’s that moment when you know what is going to stick and take you to the next level. Stephanie Stuckey shared hers with the crowd at the ABD Inspire 2024 Conference recently. We hope this inspires you to pecan log “roll” with the punches.
