
Free Access: Social influencer marketing: Grassroots and effective
Social Influencers are all the rave in the world of online marketing. It’s been a buzzword for a bit and you hear it in the news all the time. But most people think it’s just celebrities pushing their wares. Think of Gordon Ramsey or Nigella Lawson in the food world or PewDiePie in the video gaming world. But Influencer Marketing is not just for celebrities. It’s for all kinds of people who have a following that love what they do and want to share it with the world. It’s for








