Digital Marketing

Free Access: Social influencer marketing: Grassroots and effective

Social Influencers are all the rave in the world of online marketing. It’s been a buzzword for a bit and you hear it in the news all the time. But most people think it’s just celebrities pushing their wares. Think of Gordon Ramsey or Nigella Lawson in the food world or PewDiePie in the video gaming world. But Influencer Marketing is not just for celebrities. It’s for all kinds of people who have a following that love what they do and want to share it with the world. It’s for

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Consumer Stories

The need for “good” goodbyes prompts the opening of a new hospice service

A terminal diagnosis for a family member is devastating for the patient and the family. It’s even more heartbreaking when there is no chance to say goodbye. Sherri Stinson, Christopher Rud, and Jimmy Oden each suffered tragic family losses without final goodbyes. Those experiences led to a partnership that resulted in the opening of Hospice Services of SC. “Because of our shared experiences we understand the importance of a good goodbye and we’re committed to providing quality of life for the patient and the family,” said Stinson, who is also

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Top Story

After flooding, Ubora coffee shop reopens to the delight of patrons

Like a business version of the biblical Noah, Ubora Coffee Roasters has gone through a flood and emerged intact on the other side. Ubora reopened its coffee shop at 1128 Jones St. on Friday, after nearly two months of being closed due to flooding. On May 21, water from a burst pipe poured into the store for about two hours before it was discovered and shut off. “It flooded like a Tahitian waterfall,” General Manager, Stacy Hix said. Initially, Ubora had thought it would be shut down for a week

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Consumer Stories

Rideshare app for women now available in Augusta

In 2019, Samantha Josephson, a 21-year-old University of South Carolina student, was murdered after getting into the car of a man she mistook for an Uber driver. To prevent crimes like that, a national company has developed a rideshare app specifically for women. Trips 4 Women, which was developed in 2019 to provide secure transportation for women and their children, is now available in Augusta. The app can be used to book, confirm and track rides. Trips 4 Women employs only female drivers, who earn 60 percent of each fare.

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B2B Stories

Mondays with Rick: AU pumps billions of dollars into the local economy

  Dr. Rick Franza, Dean of the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he talks about the financial impact Augusta University has on the community. The interview has been edited for clarity and impact. ABD: Last week, some numbers came out about the financial impact Augusta University and AU Health Systems have on the community. Combined, they add more than $2.1 billion to the local community, but it looks like AU provides about half of that, at $1.054 billion

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B2B Stories

AGS test program helps groceries take flight

Up in the sky, it’s a bird, it’s a plane, and it’s….a drone delivering your weekly groceries? That could be a possibility in the future, thanks to a business project developed by the Augusta Regional Airport. The airport created Airworx Innovation Xchange, an aerospace business incubator, a few years ago to support startups in the aeronautical and aviation industries, according to its Director of Marketing and Business Development, Diane Johnston. “It provides an opportunity to move the industry forward,” Johnston said. “If they need help with marketing, we can help

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Consumer Stories

Inaccurate Facebook post generates interest in doughnut shop franchise

People love to post news on social media about businesses coming to the CSRA, but a recent Facebook post about a doughnut shop with an unusual name opening soon was inaccurate – at least for now. The post stated Duck Donuts is opening soon in Columbia County, and more than 250 people have commented so far. “I’ve heard these are the best donuts ever,” Nzuri Davis posted. “This just made my day,” Victoria Smith posted. But a public relations spokeswoman for the company said they haven’t received a signed franchise

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Consumer Stories

Local chef to launch downtown sports bar

Greek chef Manny Hatzis has big plans for the former home of The Hive Bodega in downtown Augusta. In a few weeks, Hatzis will launch Manny’s Sports Off Broad, a sports bar and grill, located at 215 10th St. near The Bee’s Knees. Manny’s will serve a variety of meals, including smash burgers – made by smashing beef patties on a grill – and Cuban sandwiches. He also plans to offer Sunday brunch. The sports bar will feature several TVs just in time for football season, which kicks off in

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