
Subaru and You
Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… Subaru and You I have to admit to being among the millions who for decades have seen Subaru vehicles and especially their owners as (politely) a smile-inducing, eccentric sub-set of humanity. The term, “Tree-huggers” comes to mind. But in seeking to get to the bottom of how this automaker and this culture found each other, I uncovered an array of marketing insights that could be helpful to you








