B2B Stories

Starting from humble beginnings, SME CPAs celebrates 70 years in business

When Serotta Maddocks Evans CPAs was founded, Harry Truman was President of the United States. The accounting firm recently celebrated its 70th anniversary. Founded in 1952 by Elliott Serotta, SME CPAs was originally called Bell & Serotta. What started as a two-person team with a small office in the Marion Building on Broad Street has grown into a 55-person team with offices in Augusta and Aiken. SME CPAs offer a variety of services, such as tax preparation, estate planning, and audits. In 2021, the company was named as one of

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Consumer Stories

Homebuilders celebrate strong sales despite many challenges in 2021

Despite facing challenges related to covid, rising prices on materials and workforce shortages, local home builders still recorded a strong year for new home sales. To celebrate, the Builders Association and Sales and Marketing Council of Metro Augusta honored many of these professionals at its 2021 Stellar Awards ceremony on Tuesday, March 8 at the West Lake Country Club. “Despite all the challenges with supply costs, availability and workforce, we had a phenomenal year in new home sales,” said Tiffany Heitzman, Executive Officer of the Builders Association of Metro Augusta.

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B2B Stories

Subaru and You

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… Subaru and You I have to admit to being among the millions who for decades have seen Subaru vehicles and especially their owners as (politely) a smile-inducing, eccentric sub-set of humanity. The term, “Tree-huggers” comes to mind. But in seeking to get to the bottom of how this automaker and this culture found each other, I uncovered an array of marketing insights that could be helpful to you

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B2B Stories

Mondays with Rick: Protecting our country through economic policies

  Dr. Rick Franza is the Dean of the Hull College of Business who discusses a different, timely business topic each Monday in this column. This week, we take a look at how our national security policy has to involve our economic policy. The interview has been edited for clarity and impact. ABD: When we think of national security, we generally think about the military. But what is the economy’s role in protecting us? Rick: Our national security policy and our economic policy have to be intertwined. You’ve got to

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B2B Stories

Former Fort Gordon commander shares his thoughts on Russia and leadership

Retired Brig. Gen. Jeff Foley doesn’t think the Russian people stand behind Russian President Vladimir Putin’s push into Ukraine. Unlike most politicians and media personalities giving their opinion on TV, Foley’s views come from first-hand experience. Foley, the former commander at Fort Gordon, shared his thoughts on Russia and leadership to a group of home services professionals at a CSRA Home Connections meeting on Wednesday, March 9 at the Snelling Conference Center. While serving in the Army in the early 2000’s, Foley traveled to Russia as a military liaison and

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Consumer Stories

A pandemic survival story

In the midst of a crisis, Dolce Darlin’ breathed new life into an old favorite restaurant The pandemic was hard on many local businesses, and sadly, some didn’t survive. But others made it through that unsettled period and are still alive. Over the next several weeks, we’ll look at their stories and what made the difference for them. The story of Dolce Darlin’ is one of rebirth during the midst of a personal and national crisis. In December 2019, a personal catastrophe set Cat Musgrove on a path of finding

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B2B Stories

Columbia County Chamber looking for leaders of the future

The next Columbia County leaders could be people from right inside your company – if they have the right training. The Columbia County Chamber of Commerce announced that it is accepting applications for its Leadership Columbia County program. Leadership Columbia County, presented by TaxSlayer, is designed to expose business and area leaders to the community’s opportunities and challenges. It also promotes and fosters the development of leaders who are committed to shaping the future of the CSRA. During the 10-month program, class members develop a high level of community awareness

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B2B Stories

CSRA middle schoolers to experience life as entrepreneurs and adults

In addition to traditional school studies, area middle schoolers will soon be building a business and supporting a family. It’s all part of a new Junior Achievement center designed to teach the business and financial skills needed in the real world. In partnership with Junior Achievement of Georgia, the Columbia County School District and Richmond County School System approved a plan to build a JA Discovery Center in the CSRA. The Center, which is projected to open in fall 2023, will be built in the CCSD’s Support Department Complex on

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B2B Stories

Don’t let news headlines dictate your investment strategy, the local financial planner says

Kurt Mueller’s personal investment strategy hasn’t changed a bit since Russia invaded Ukraine, and he has helped his clients avoid panicking about the current uncertainty surrounding the stock market. Mueller, the certified financial planner for Apollon Wealth Management’s Augusta office, called each client to discuss the situation and ease their anxiety. His advice on investment strategy varies based on a client’s age, risk tolerance, and financial goals, among other factors. “Some investors make major changes based on news headlines,” he said. “I’m not sure that’s the correct approach.” In the

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