Today’s business minute is about being in the right place at the right time to launch some internal and external marketing to define your company. David Beckum had a “nice” experience in line grabbing a meal!
Is it just me, or… What Your Ad People Are Thinking Every business has that bit of sausage-making going on behind the scenes they’d rather you not see. This’ll sting a bit to hear, but in marketing it’s mostly what’s whispered about you, your business and how they can wrestle you both to the finish line. There’s a push-pull dynamic in play here, and it’s worth examining. You, the decision maker feel justifiably exceptional because you stepped out from the crowd and built something out of nothing. You gaze
Editor’s Note: The above cover photo is how the old/new brand will look when the January edition comes out in the next several days. A long-time CSRA advertising business now has a new name. HomeDirect of Augusta (see photo above) – a company that allows both local business owners and national franchises to buy advertising in its direct mail magazine, has announced it will be rebranded as SuperSavers. Founded in 1994 as SuperSaver Coupon by Blane Bailey, the monthly magazine that contains a variety of coupons is mailed to 120,000
Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… Marketing and Your Brain Don’t you hate it when something you took as gospel for a lifetime turns out not to be true? Who knew that the old chestnut of right-brain, (creative) left-brain (accountant type with pocket protector) had been discredited in this century? There just seem to be folks among us determined to take the fun out of everything. And it was such a comforting theory, too.
Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… Naming Yourself It always amuses me that when someone or something changes its mind we’re all supposed to salute and go along with it, but in truth a lot of us don’t. This especially applies to when companies rename themselves, and recently we’ve been hit with a couple of major examples. Mark Zuckerberg wants to win the race to a so-called metaverse, so now he’s asking us to
Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… Defeating Non-Attention Marketing lore has it that esteemed advertising smart guy Ron Marshall once ran a crazy experiment to find out how many ads he was exposed to during a typical day. He decided to spot as many commercials as possible and tabulate them in a 24-hour period. By lunch he was at 487 and, amazed, decided not to continue. Volumes have been written decrying the daily onslaught
Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… The Heart of Mentoring This time I’d like to crystallize a thought you’ve probably had too, but perhaps never fully realized. It’s the thing that lies at the heart of mentoring…the priceless gift of permission. Permission? Permission…to cross over into the extraordinary in whatever you do. If you come away from this chat with my point taken to heart, it can do wonderful things for your marketing. So
A local printing and graphic design company has found a way to give back to the community and help CSRA businesses. The Graphix Resource, Inc. has developed three holiday promotions. The company will provide 250 free business cards for businesses that have their own card design. Businesses without a design can buy 250 cards for $14, says Brad Kirkland, Graphix Resource’s Chief Executive Officer. Kirkland is also currently looking for local business owners interested in giving away $100 gift cards as a way to promote their businesses. In previous years,
Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… Lessons From Restaurants Have you ever driven past a freshly opened restaurant – one that’s clearly a mom-and-pop startup with a sign that’s been painted by a family member and you can still tell what the building was in a former life, and thought, “Doesn’t stand a chance?” Maybe there’s a bank loan involved in this noble, but doomed endeavor. Worse, maybe instead, life-savings are at stake, but
For the 11th year, a local online tax preparation company will sponsor a college bowl game. TaxSlayer, LLC will sponsor the 77th annual Gator Bowl, which will be played at TIAA Bank Field in Jacksonville on Friday, Dec. 31 beginning at 11 a.m. Wake Forest University will take on Texas A&M University. Tickets are currently on sale and prices start as low as $44 each. At the game, four outstanding high school student-athletes will receive the Gator Bowl Charities Award of Excellence Scholarship of $2,500 each (see photo above of
