Marketing

This week, we conclude our series on tracking software by delving into a hot topic right now, hiring. Ever since COVID shut down the workplace in 2020, the hiring process has changed quite a bit. Hiring managers have had to reform to meet the needs of their company. One way that technology can help with the process is by using Applicant Tracking Software (ATS). Like the CRM concept we discussed last week, but specifically geared towards industries and needs of the hiring side of your business. Let me provide you

Dates, times, schedules, oh my! How do you track it all? Well, there is an app for that! Depending on your objectives and industry, there is the perfect software to meet the specific needs of tracking your customers and data. In sales, you are interested in tracking the correspondence you have with prospects. For recruiting, you’re interested in tracking the correspondence you have with applicants. Whatever the industry, whatever the task, you have options. In fact, there are so many options that this is Part 1 of a 2-part series

In today’s busy work environment, we want to make sure that we can get to our data whether we are at our desks or on the go. CSRA business professionals all have their own workflows that make their organizations run smoothly. Apple was a forerunner when developing applications that synced your data among your desktop computer to your iPhone and tablet to make sure all your data was always accurate with iCloud. Since the introduction of the first iCloud account in 2011, many advances in collaboration apps have been introduced

This weekend, Everything Everywhere All at Once swept the Academy Awards with seven gold statues. When you think of technology and the way it’s transformed business, it’s the perfect analogy. In the past, we were stuck at our desks, with no ability to conduct business on the go. Fast forward to 2023 and we see a business being conducted at the office, at our homes, and even on vacation (which draws mixed emotions). These recent productivity developments are largely due to the growth of specific technology that keeps our pipelines

Local entrepreneur, Norman Dunagan will share some business tips at SRP’s Small Business Power Lunch on March 22. Dunagan, founder of The Dumpster Depot in Aiken County, and SRP’s marketing team will offer strategies for marketing small businesses that get results. The lunch is scheduled from 11:30 a.m. until 1 p.m. at Enterprise Mill Event Center, 1450 Greene St., Augusta. Registration is required by March 14. To register and for more information, click here.

In 2022, people in the CSRA had one burning question: Where can I get oxtails? According to Google, “oxtails near me” was the most searched-for category by people in the Augusta area this past year (the answer is New York Butcher Shoppe in Surrey Center if you want to fix them yourself, or Jamaica Way and Timbuktu Café to have them served in a restaurant). Why people had such hankering for oxtails was not disclosed. The third-most searched-for item in this area, Google claims, was “colon cleanse near me” (which

When Brandy Gibson relocated her business from Monte Sano Avenue to Broad Street last year, she fell in love with the new location’s storefront windows. Gibson, owner of Tiffinie Bleu Bridal Boutique (pictured above) located at 1251 Broad St., is one of 32 business owners participating in the fourth annual Making Spirits Bright Downtown Décor Crawl, a month-long event sponsored by the Downtown Development Authority of Augusta and Augusta & Co. “I decorate them every year, so when I found out about the crawl, it gave me another reason to

Last month, Bert Dean and his son, Allen, had the unique opportunity to create and direct a national TV commercial starring an up-and-coming NASCAR driver. Dean, CEO of Clarion Creative, an advertising and marketing firm in Augusta, said the commercial, which was for a national foundation repair company, Ram Jack, was recorded by Rob Forbes with Moving Canvas Media in Evans. The commercial, which featured Layne Riggs, 20, the son of former NASCAR driver Scott Riggs, aired on Fox Sports 1 last Friday during a truck race in which Layne