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B2B Stories

First-of-its-kind security center in Georgia opens at Augusta Tech

A security center unlike any other is up and running with students from Augusta Technical College. The student-operated Security Operations Center has opened at the Georgia Cyber Innovations and Training Center on the Augusta Tech campus. The students come from the college’s School of Cyber and Design Media. The center gives them hands-on experience in the SOC. Working with real-world applications, the students will learn to analyze network traffic, looking for anomalies that may indicate malicious activity on the Internet. They will also learn how to protect the network itself

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Dana Lynn McIntyre August 30, 2023 No Comments
B2B Podcasting

Not so bubbly?

Root beer was just one of several sodas a local family-owned shop used to serve, until things went flat. Mike Petchenik explains in the latest edition of Biz Bits.

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Mike Petchenik August 29, 2023 No Comments
B2B Stories

Vintage tap wagon rolls into the CSRA

Remember the excitement when the ice cream truck approached your neighborhood playing those familiar sounds? You ran in to get a change from your mom to get a frozen treat. Now, vintage vehicles are meeting the future by way of mobile bars or tap wagons, if you can drink it from beer to wine, soda, lemonade, coffee, or tea, it can be tapped. Starting with a classic truck or van, tap wagons are becoming popular across the country. The latest version in the CSRA features a restored 1951 Chevy truck.

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Mitzi Oxford August 29, 2023 No Comments
B2B Stories

Sponsored Article: Several ABD Members trust the Hyatt Agency, LLC with their insurance needs. Here is why!

Kevin Hyatt is a walking (and stationary) billboard for his Hyatt Agency, LLC firm. You may have noticed his outdoor billboard while shopping at Costco or noticed him networking at area Chambers of Commerce, on “Thirsty Thursdays” at GreenJackets games, and twice a year at Augusta Business Daily conferences and Expos. That’s where he met the mother and son real estate duo, Shawna and Braydon Woodward of ReMax Reinvented. They each had a booth and Kevin approached the Woodwards and started the process at the ballpark. My service philosophy is

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Neil Gordon August 29, 2023 No Comments
B2B Stories

Knowing your “order winners” and “order qualifiers”

Regular readers of this column know that I am teaching two courses this semester: a graduate course in Strategic Management and an undergraduate course in Operations and Supply Chain Management. While the topics covered in these courses will diverge throughout most of the semester, they start out in a very similar place for important reasons. In the first couple of weeks of both courses, I spent a significant amount of time on how firms compete in their markets. Since strategy is all about determining how to devise a plan for

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Dr. Rick Franza August 29, 2023 No Comments
B2B Podcasting

What is the secret of success for ADP?

They are seen as a model of how to do it right from recruiting to retention, training, and support programs. What makes ADP tick? Mike Petchenik has the 411 in today’s Biz Bits.

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Mike Petchenik August 28, 2023 No Comments
B2B Stories

Simon Says: Struggles for Startups

A couple of weeks ago, ABD ran a story about Clubhou.se and startups. Eric Parker, president and CEO of Make Startups stated that only 17% of entrepreneurs were able to get funding, while Congressman Rick Allen bemoaned the bureaucracy that inhibits startups. A new paper published by the Federal Reserve Bank of Atlanta sheds further light on business startups. They use applications for Employer Identification Numbers (EINs) as a measure of entrepreneurial idea generation. They then track how many of these ideas and EIN applications turn into employer businesses within

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Dr. Simon Medcalfe August 28, 2023 No Comments
B2B Podcasting

Big boost for CSRA workforce

With the labor market showing some recent ups and downs, Mike Petchenik reports on some positive news for area workforce development in today’s Biz Bits.

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Mike Petchenik August 27, 2023 No Comments
B2B Stories

5 steps to a successful marketing campaign

Marketing is one of the most important aspects of any business because it helps to attract and retain customers, increase brand awareness, and generate revenue. However, marketing can also be challenging, as it requires creativity, strategy, and execution. Here are five tips that can help you create a winning marketing campaign using the 5 STEPS framework: Target, Theme, Tools, Tactics, and Track. # 1 -Target The first step of any marketing campaign is to identify your target audience. Who are you trying to reach with your message? What are their

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Bert Dean August 27, 2023 No Comments
B2B Stories

Chamber hosts roundtable for business owners

The owner of a fledgling business in North Augusta is looking for advice on drawing customers to her website. Kizzy Harris started her business about a year ago. Little Mizz Cutties is a web-based, kid’s boutique offering clothing, seasonal items, and accessories. “I sell kids clothing from infants to maybe five, six seven. I’m looking for ways to learn how to promote my business more to get more revenue,” she said. “I’m interested in different grants and stuff for small businesses. So, I’m just out here trying to get ideas

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Dana Lynn McIntyre August 27, 2023 No Comments
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