
Coach Darin: What can predictive analytics do for your business?
Every business (yours included) generates a lot of data. Every customer interaction, sale, and follow-up report produces information of great potential use to the organization. The key is harnessing all that data and using it to your company’s advantage. This process is often referred to as predictive analysis. According to the Harvard Business Review, predictive analytics is “the use of data to predict future trends and events,” and leveraging “historical data to forecast potential scenarios that can help drive strategic decisions.” In other words, the information your company generates today (and the proper








