Defeating Non-Attention

Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… Defeating Non-Attention Marketing lore has it that esteemed advertising smart guy Ron Marshall once ran a crazy experiment to find out how many ads he was exposed to during a typical day. He decided to spot…

ByDon MacNeilDecember 28, 20210Comments

B2B Stories Commercial Real Estate

New hotel coming to Grovetown

Visitors to the Augusta area will soon have a new hotel option in Columbia County. Another Fairfield by Marriott Hotel was recently built on Washington Road. A Maryland-based hotel development group has purchased a 2.7-acre lot and plans to build a new Fairfield by Marriott hotel (see photo above provided by Meybohm) near I-20 in Grovetown. Construction…

ByJosh HeathDecember 27, 20210Comments

B2B Stories Chamber News

2021 CSRA Company Awards

Tis’ the season for annual awards. The Augusta Metro Chamber of Commerce gave out a few awards to entrepreneurs and companies. Our Neil Gordon has the visual proof!

ByNeil GordonDecember 27, 20210Comments

Financial Top Story

Simon Says: Economic value of your holiday gifts

Dr. Simon Medcalfe, AU Economics Professor “Father Christmas, give us the money Don’t mess around with those silly toys” The Kinks, Father Christmas At this time of gift giving, it is worth considering whether the exchange of presents is efficient. Well at least to an economist it is! Famously, if only in economic circles, Joel Waldfogel in 1993 suggested…

ByDr. Simon Medcalfe, AU Economics Professor December 22, 20210Comments

B2B Stories Tourism

Film business booming in Augusta as partnership is formed

Because Augusta’s film industry has experienced explosive growth in recent years, Augusta Technical College wants to prepare people to work in that industry. The college has partnered with the Georgia Film Academy and a local company called Indiegrip.com LLC (see photo above story) to begin offering an 18-hour non-credit film production certification program in January 2022.…

ByJosh HeathDecember 22, 20210Comments

Consumer Stories Sports / Entertainment Tourism

Local tourism marketing agency celebrates milestone

Destination Augusta, which helps the local tourism and hospitality industries by attracting visitors and promoting the CSRA, celebrated its 25th anniversary in December. Each year, these industries generate more than $1 billion in revenue and support over 20,000 jobs in the Augusta Metropolitan Statistical Area. Much of that revenue comes from visitor spending. “We have achieved…

ByJosh HeathDecember 22, 20210Comments

B2B Stories Marketing

The Heart of Mentoring

Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… The Heart of Mentoring This time I’d like to crystallize a thought you’ve probably had too, but perhaps never fully realized. It’s the thing that lies at the heart of mentoring…the priceless gift of permission. Permission?…

ByDon MacNeilDecember 21, 20210Comments

B2B Stories Marketing

Augusta business owner to help promote local businesses

A local printing and graphic design company has found a way to give back to the community and help CSRA businesses. The Graphix Resource, Inc. has developed three holiday promotions. The company will provide 250 free business cards for businesses that have their own card design. Businesses without a design can buy 250 cards for $14,…

ByJosh HeathDecember 21, 20210Comments

B2B Podcasting

Workplace Diversity

Many CSRA companies like Hull Barrett law firm and SRS contractors have “gotten younger” by hiring differently. In this vodcast, TAB CSRA CEO Darin Myers looks at how to best manage through employees to optimize teamwork.

ByDarin MyersDecember 20, 20210Comments

Cyber Medical Top Story

Georgia Cyber Center visionary warns medical community of threats

"It doesn’t matter how big or small your organization is, the cyber threat is real and doesn’t discriminate,” said Heather Roszkowski, the leader of the Cybersecurity and Information System of Augusta University and AU Health, as she addressed a standing room only crowd of about 200 doctors, nurses, practice managers and support staff from the…

ByNeil GordonDecember 17, 20210Comments