Sports / Entertainment

Consumer Stories

Local businesses to participate in fun ladies’ event

Tomorrow, Chernita Edwards will be one of nearly 30 local business owners participating in an event for women in downtown Harlem. Edwards, owner of Frannie Mae’s Sweet Treats and Designs, will be one of the vendors for the fifth annual Mimosas on Main, which will be held from 10 a.m. to 2 p.m. Hosted by the Harlem Merchant’s Association, the event will include food, live music, shopping, and of course, mimosas. “I enjoy being able to share my small business with my community,” she said. Edwards sells a variety of

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B2B Stories

Kemp visits Augusta and signs off on legislation to build new James Brown Arena

Gov. Brian Kemp was in Augusta yesterday to sign House Bill 230, which clears the way for a referendum where Richmond County voters can fund an Augusta Entertainment Complex, anchored by a new James Brown Arena. The bill, passed during the 2023 session of Georgia General Assembly, clears the way for a referendum to go before Richmond County voters creating a half cent Coliseum Special Purpose Local Option Sales Tax, or C-SPLOST that will be added to goods and services purchased in the county. “That facility, well over four decades

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Consumer Stories

Last chance for advance air show tickets

Look! Up in the air! It’s an air show that hasn’t happened in 20 years! The two-day event returns to the Augusta Regional Airport on May 13 and 14, but advance ticket sales end on Monday, April 24. General Admission for adults is $31.50 and children for $23.25 and it includes a parking pass. There are also preferred seating tickets and lawn boxes. The top tickets are to the Flight Line Club for $179 and include VIP parking and entrance. Among the performers will be the U.S. Air Force F-16

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ABD Extra

More seats, more events, more tourism for CSRA

A $150,000 grant has opened the door for changes to seating capacity at the Sharon Jones Amphitheater in North Augusta. The grant is through the Undiscovered South Carolina program in the state’s Parks, Recreation, and Tourism department. Karl Waldhaur, superintendent of Facilities and Programs in the North Augusta Parks, Recreation, and Tourism Department briefed council members during the April 10 study session. “The purpose is to highlight places in South Carolina that have less than $900,000 of accommodations tax revenue,” Waldhaur explained. “So, the purpose is to kind of highlight

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B2B Stories

More seats, more events, more tourism for CSRA

A $150,000 grant has opened the door for changes to seating capacity at the Sharon Jones Amphitheater in North Augusta. The grant is through the Undiscovered South Carolina program in the state’s Parks, Recreation, and Tourism department. Karl Waldhaur, superintendent of Facilities and Programs in the North Augusta Parks, Recreation, and Tourism Department briefed council members during the April 10 study session. “The purpose is to highlight places in South Carolina that have less than $900,000 of accommodations tax revenue,” Waldhaur explained. “So, the purpose is to kind of highlight

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Consumer Stories

CSRA bridal show rescheduled for next month

A large CSRA bridal event planned for last month has been rescheduled due to the weather. ABD previously ran a story about the first-ever Aiken-Augusta Bridal Show, which was scheduled for Sunday, March 26 at the Big Red Barn in Aiken. The new date is Sunday, May 7, beginning at 1 p.m. Magnolia Lane’s Polished Events in Evans is hosting the event, which is sponsored by Voila Bridal and Simon’s Formal Wear. The Aiken-Augusta Bridal Show will include food, live music, a fashion show, and more than 25 vendors, including

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Consumer Stories

Local business owners hit hole-in-one with tournament-themed gifts

In March, Randall and Julie Williams had their most profitable month ever, thanks to their collection of tournament-themed products. The couple owns Augusta Gift Baskets, which sells custom gift baskets and boxes for various occasions, including births, birthdays, and real estate closings. “We feature locally produced items in every one of our baskets and boxes,” Randall said. “That’s something people really like.” These items are supplied by many CSRA businesses, including Watanut, Ubora Coffee Roasters, and La Bonbonniere. The Augusta Gift Baskets tournament collection offers customizable baskets and boxes that

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Consumer Stories

Local foundation to host golf tournament for worthy cause

In 2017, Drew Passmore was a senior at Augusta Christian Schools when he died from injuries sustained in a car accident. Since 2018, with help from local businesses, a foundation Drew’s family established in his name provides financial assistance to CSRA high school seniors. His father, Andy Passmore said the Drew Passmore Battlewon Foundation has provided about 25 awards that have been used for various purposes, including college scholarships, youth trips, and sports camps. “A lot of people just don’t know about us,” said Passmore, vice president of mortgage lending

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Consumer Stories

Augusta takes center stage as thousands of fans arrive for the 87th Masters

The official start of the Masters is still a day away, but you wouldn’t know it by the bumper-to-bumper traffic, the packed parking lots, and the long lines for golf shop souvenirs. Tuesday marked the second day of practice rounds at the Augusta National Golf Club on Washington Road. Melissa Heiberger, an Augusta native who now lives in Atlanta, was ready to enjoy her sixth visit to the tournament like no other, but this time with fresh eyes. “I used to go and not be a golfer, but now I’m

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ABD Extra

Simon Says: Losses, Gains, and the Game of Golf

Many people are susceptible to loss aversion and golfers are no exception. Loss aversion means that individuals feel the pain of loss more than twice, as much as the benefit of the equivalent gain. In golf, this means the golfer psychologically suffers more from a bogey on a hole than the joy of a birdie. In other walks of life, people hold on to loss-making stocks longer than they should because they fear the emotional consequences of selling at a loss. Soccer teams play for the draw rather than the

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