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Consumer Stories

Case Study: Hull College of Business Social Media for Local Art Group

As the spring semester closed at Augusta University, business students and professors alike often ask themselves “What did I really accomplish this semester?” One class can answer that question both with analytics and a feeling for making a difference. In a Social Media Marketing class, students learned the ins and outs of social media. After learning theory, doing market research, practicing design, and constructing a content calendar, students conducted a real social media marketing campaign. The campaign focused on The Greater Augusta Arts Council. It involved both Instagram and Facebook,

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Consumer Stories

Local Hospice partners with businesses to provide dying wishes

Affinis Hospice has set up a number of fishing trips for dying patients and their families. (Photo by Affinis Hospice) Most people have heard of the Make a Wish Foundation that grants wishes for critically ill children but few have heard about a local hospice that grants wishes for their patients. Affinis Hospice located in Augusta has developed its own “Wishes” program for their dying patients. Recently a patient expressed the desire to go saltwater fishing with his family as his final wish. Jessica Hanson, volunteer coordinator for Affinis Hospice

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Consumer Stories

SURPRISE! A CSRA student-athlete just got a big check from a business

Brian Graham, chief executive officer of the Greater Augusta Sports Council, presents Edmund Burke Academy graduate Morgan Clark with a $1,000 check. (Photo by Josh Heath) Imagine being surprised with a $1,000 check. That’s exactly what happened to Morgan Clark – a 2021 graduate of Edmund Burke Academy in Waynesboro – who was presented with a scholarship at the school on Wednesday, May 26 from the Greater Augusta Sports Council, thanks to a generous donation from Augusta Coca-Cola. “I was completely surprised,” she says after receiving the check from Brian

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Consumer Stories

Take me out to the ball game…a year later!

While hundreds of people went to the game, SRP Park is operating at 50% capacity, according to Tom Denlinger, vice president of the Greenjackets. (Photo by Josh Heath) The Greenjackets lost to the Columbia Fireflies on May 7 with a final score of 12-2. While the Augusta Greenjackets didn’t win, it was still a great night to take myself out to the ball game. On Friday, May 7, I did something that was impossible just one year ago. I went to SRP Park in North Augusta to watch the Greenjackets

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Consumer Stories

Some birdies and bogeys with the 2021 Masters home rental market

The owner of Champion Rentals tells ABD that business was way off for the 2021 Masters. Some homeowners made out well with their rental this Masters. Others were left staying in town without extra money normally used for vacations. Numerous players, media outlets, and companies rent homes in Augusta each year, but the number of visitors coming to town for this year’s tournament is substantially different than it has been in previous years. Due to COVID-19 safety precautions, the Augusta National Golf Club has limited the number of patrons allowed

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