
Case Study: Hull College of Business Social Media for Local Art Group
As the spring semester closed at Augusta University, business students and professors alike often ask themselves “What did I really accomplish this semester?” One class can answer that question both with analytics and a feeling for making a difference. In a Social Media Marketing class, students learned the ins and outs of social media. After learning theory, doing market research, practicing design, and constructing a content calendar, students conducted a real social media marketing campaign. The campaign focused on The Greater Augusta Arts Council. It involved both Instagram and Facebook,