Fri, April 26, 2024

Thought Leaders

Digital Marketing

Free Access: A starter course in AI chatbots

We are continuing with our trends in digital marketing 2023 version. This week: Artificial Intelligence Chatbots. What is an AI Chatbot? One definition might be: An AI chatbot is like a digital puppet that you can talk to and it will respond in a way that simulates human conversation. A more formal definition is more like this: An AI chatbot is a software program that can carry out human-like conversations by responding to text chats. This type of AI bot will help a company reduce customer tickets or trouble reports

Read More »
Brian King

Free Access: Trademarks help protect your business

Trademarking is vital to protecting your business name. Neil Gordon sits down with Augusta Business Attorney, Brian King to discover some of the ins and outs of safeguarding your business name.

Read More »
Shawna Woodward

Free Access: Real Talk Real Estate: How to find a good tenant

In the future, you may find yourself with an investment property. I have clients who did not necessarily purchase a home as an investment property but ended up keeping it as one. One of my clients was in the military, and when he got stationed at Fort Gordon they purchased a home. Three years later the husband was re-stationed and instead of selling the house, they turned it into a rental property. Suddenly, they were property managers with the daunting task of finding a tenant. Let’s face it, just like

Read More »
Darin Myers

Free Access: How social media can drive product innovation

Darin Myers is the local facilitator of  The Alternative Board (TAB), a peer-to-peer advisory board designed to help company leaders maximize their opportunities and work through challenges. Darin recently retired after a 30-year career in the nuclear industry as the leader of Plant Vogtle I and II. He has proven success regarding strategic planning and alignment, employee development, organizational performance improvement, accountability, and coaching. Recently, he started a family business in Augusta focused on home health care, providing him the knowledge and experience surrounding small- to medium-sized business operators. The

Read More »
Digital Marketing

Free Access: Local SEO: Why it’s important and why you should care

If you are a brick-and-mortar business with a physical location, you will want to rank high in local searches. You want to be found online when buyers are searching for your services. There is one great compelling reason you want to rank high in local search: If you don’t rank, you don’t get calls, store visits, or website traffic. If you don’t get those, you don’t make money. It’s just that simple. How do we know this is true? Here are two data points that exemplify the point: • 97%

Read More »
Shawna Woodward

Free Access: Real Talk Real Estate: How to win in this market

One of Warren Buffet’s famous quotes goes like this: “I will tell you how to become rich. Close the doors. Be fearful when others are greedy. Be greedy when others are fearful.” I am going to give you hope in this market by applying that quote to the housing market correction we are currently seeing. For the past decade, we have seen properties in our area appreciate, and they exponentially appreciated starting in 2019. Ever since then, the question was not “Will there be a market correction?,” the question was

Read More »
Darin Myers

Free Access: Tips on building a great company culture

Darin Myers is the local facilitator of  The Alternative Board (TAB), a peer-to-peer advisory board designed to help company leaders maximize their opportunities and work through challenges. Darin recently retired after a 30-year career in the nuclear industry as the leader of Plant Vogtle I and II. He has proven success regarding strategic planning and alignment, employee development, organizational performance improvement, accountability, and coaching. Recently, he started a family business in Augusta focused on home health care, providing him the knowledge and experience surrounding small- to medium-sized business operators. There

Read More »
Digital Marketing

Free Access: A little fun with AI (Artificial Intelligence)

This week, we are going to take a right turn down the Artificial Intelligence (AI) rabbit hole, and in particular, AI Story Generators. There are various online tools or applications available that can help you brainstorm and suggest interesting and unique stories. AI generators can help you save time, help you overcome writer’s block, and help write with efficiency and quality. In addition, the content you create can help your business. By educating your potential customers and helping you stand out from similar brands, you can develop a strong relationship

Read More »
Shawna Woodward

Free Access: Real Talk Real Estate: More reasons to enjoy the holiday season

It’s official, we have entered the “Holiday Season!” I, for one, am thoroughly enjoying the Backstreet Boys’ new holiday album that dropped in October. I feel like I’m always trying to find new Christmas music that I like. Download “A Very Backstreet Christmas” and let me know if you like it. Speaking of something new, how about a new or new-to-you house!! I wanted to share three advantages of buying or selling during the holiday season. Let’s start with the one that I think is a huge advantage that no

Read More »