Thought Leaders

Cyber Security

Business leaders to wow an audience of 200-plus professionals

“Keynote” Kate Sanders is leading off Thursday’s, Augusta Business Daily Business Expo at 10 AM. As Chief Strategist of the Alison South Marketing Company, Sanders does a lot of research on behalf of clients, so once her marketing works—the client not only gets to onboard new customers but gets to keep them and the recurring revenue. “When people have that trigger moment and need a product or service, what does that look like when they go online? How do you show up during that active evaluation phase? How do you

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Digital Marketing

Free Access: 7 Digital Marketing Mistakes to Avoid in 2023

The end of the year is upon us and it’s time to plan for taxes, New Year’s resolutions, and your 2023 digital marketing plan. Keep up with the times and avoid these 7 digital marketing mistakes and you’ll be on the digital road to success in 2023. What worked this year may not work in 2023. It’s a complex field, but staying ahead of the curve is key to success. So here we go! 1. Lack of a Mobile-Friendly Website – This is a serious problem. Having an outdated website

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Shawna Woodward

Free Access: Real Talk Real Estate: CSRA home prices are still a great value

I was thinking recently about how high our prices have gone up and decided to do a little research on where we stand nationwide with our values. Historically, we have been one of the most affordable places to live and I wondered if that is still the case. This led me to my first thought, how much is the most expensive home in the United States? No surprise, it is a mansion in Los Angeles and has been referred to as “The One.” It sold for $295 million. You can

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Darin Myers

Free Access: Three basic cybersecurity needs for your business

Darin Myers is the local facilitator of The Alternative Board (TAB), a peer-to-peer advisory board designed to help company leaders maximize their opportunities and work through challenges. Darin recently retired after a 30-year career in the nuclear industry as the leader of Plant Vogtle I and II. He has proven success in strategic planning and alignment, employee development, organizational performance improvement, accountability, and coaching. Recently, he started a family business in Augusta focused on home health care, providing him the knowledge and experience surrounding small- to medium-sized business operators. Here’s

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Office Support

Free Access: Tracy Conlon helps businesses navigate the sea of health insurance plans

Health insurance is not easy to navigate for most businesses. Tracy Conlon of TLC Health Insurance, tells Amy Richardson of Richardson Professional Solutions about the array of services she provides for businesses, including everything from those aging out of traditional health insurance to those aging into insurance when they come off their parents’ plans.

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Lessons Learned

Lessons Learned: Team strength shows up in unexpected emergency

Twelve years ago, I opened Trendz Salon with a childhood dream, an encouraging husband and a clear answer to very specific prayers. At the time, I had many years of experience behind the chair but zero knowledge of what it took to run a successful business. Through trial and error, good ideas and bad, valleys and mountain tops, I slowly learned how to run a business. One key component of it was the team I was building. I continuously tried and sometimes failed to piece together a salon family –

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Digital Marketing

Free Access: Get more views for your website by pumping up off-page SEO

Search Engine Optimization (SEO) is like the weather in Augusta – it is always changing. From hailstorms in the morning to sunny skies in the afternoon, it’s hard to keep up with what to wear, how to plan, and what to think. SEO is a lot like this. SEO has been around for more than 20 years and has changed, it seems, almost daily during that time. The impact on your website’s online visibility and your business results can be monumental. With so many types of SEO, it’s hard to

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Office Support

Free Access: Expecting the unexpected in your business

What happens when a key person in your business has an unexpected absence? Amy Richardson of Richardson Professional Solutions tells Neil Gordon from firsthand experience, the difficulty caused by a key staff member landing in the hospital, along with six tips on how to prepare for the unexpected before it happens.

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Shawna Woodward

Free Access: Real Talk Real Estate: How tech is changing residential real estate

There is no doubt in my mind that the internet is the single most revolutionary technology we have adopted in our modern society. Every other innovation since has been built off this highway of information. It has connected us directly to our neighbors and drastically changed the way we interact with others. This information we can grasp instantaneously has also warped our perception of time. Everything now has to be available on demand. If you haven’t been in the real estate market for a while, you may find this shocking,

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Darin Myers

Free Access: LinkedIn profile mistakes and how to fix them

Darin Myers is the local facilitator of The Alternative Board (TAB), a peer-to-peer advisory board designed to help company leaders maximize their opportunities and work through challenges. Darin recently retired after a 30-year career in the nuclear industry as the leader of Plant Vogtle I and II. He has proven success in strategic planning and alignment, employee development, organizational performance improvement, accountability, and coaching. Recently, he started a family business in Augusta focused on home health care, providing him the knowledge and experience surrounding small- to medium-sized business operators. Every

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