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Digital Marketing

Optimizing Your Google Listings Part 3

This is the final article on optimizing your Google listing. Up to this point, we have built out the first four sections (business information, hours, products, and services). Today we’ll run through the booking, photo, logo and cover photo sections. After you complete these, you are ready to be up and running with your Google business profile. Booking Section In the booking section, you can either create a featured book button or link to your existing online booking tools. Here you can connect to dozens of Google partners that are

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Richard Brashear September 19, 2022 No Comments
Shawna Woodward

Free Access: Real Talk Real Estate: Getting ready to sell as money gets tighter

We all knew the buyers’ boom would be affected by government overreach in attempting to stop inflation. Raising the interest rates has affected us here in the CSRA, although luckily not drastically. I want to speak directly to sellers with this week’s real estate news. Buyers are still out there, but there are fewer of them and they are tired. Their buying power has been dramatically affected by the increase in mortgage payments. Some values are not rapidly appreciating, but you haven’t lost the equity gained over the last few

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Shawna Woodward, Re/Max Reinvented Evans September 15, 2022 No Comments
Darin Myers

Create a brand with a personality that accurately reflects your company

Darin Myers is the local facilitator of The Alternative Board (TAB), a peer-to-peer advisory board designed to help company leaders maximize their opportunities and work through challenges. Darin recently retired after a 30-year career in the nuclear industry as the leader of Plant Vogtle I and II. He has proven success in strategic planning and alignment, employee development, organizational performance improvement, accountability, and coaching. Recently, he started a family business in Augusta focused on home health care, providing him the knowledge and experience surrounding small- to medium-sized business operators. Whether

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Darin Myers September 14, 2022 No Comments
Digital Marketing

Free Access: List your products to optimize Google Business Profile

In the previous article, we discussed how to optimize your profile on Google. Today, we will investigate two sections: Products and Services. Your profile on Google My Business provides potential customers with relevant information about your business. There are several ways to make your Business Profile more useful to customers. One way is to show your products on your profile so potential customers can see what products you have. Your potential customers want to know what products you offer before they visit your store. By adding your store’s products to

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Richard Brashear September 12, 2022 No Comments
Shawna Woodward

Free Access: Real Talk Real Estate: Lots to love in the CSRA

I have to admit that I love football and I am so excited for this week. I am hoping that this is the year my team, the Atlanta Falcons, pulls together with our amazing coaching staff and the players to win big! The pre-season showed great promise for this season, so I am hoping for a win a Sunday’s game against the Saints. Football season reminds me of why so many people come back to Augusta if they have the chance. Over the years, I have found that a person’s

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Shawna Woodward, Re/Max Reinvented Evans September 8, 2022 No Comments
Darin Myers

Free Access: Why is personal branding important?

Darin Myers is the local facilitator of The Alternative Board (TAB), a peer-to-peer advisory board designed to help company leaders maximize their opportunities and work through challenges. Darin recently retired after a 30-year career in the nuclear industry as the leader of Plant Vogtle I and II. He has proven success in strategic planning and alignment, employee development, organizational performance improvement, accountability, and coaching. Recently, he started a family business in Augusta focused on home health care, providing him the knowledge and experience surrounding small- to medium-sized business operators. These

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Darin Myers September 7, 2022 1 Comment
Neil Gordon

Free Access: Oldest and largest newspaper in Georgia going in different directions

AUGUSTA CHRONICLE Dorothea “Topsy” Jones and her family had the Augusta Herald and then the Augusta Chronicle delivered from the late 1940’s up until this summer. She passed away at age 97 and due to her age and eyesight had her trusty magnifying glasses to read her newspaper each day. She was upset when the price went up after she had had the paper for so long, said Dorothea’s daughter, Donna King. “The last several years, she and the neighbor across the street shared a paper and she would pay

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Neil Gordon September 6, 2022 2 Comments
Digital Marketing

Free Access: Optimizing Your Google Listings Part 1

In the last article, Get your business noticed with Google Business Profile, we shared how to claim your business profile on Google. In the next few articles, we will look at how to optimize your profile to get maximum business and exposure for your company. The more complete your Google Business Profile is, the more likely you will have to better your chances of getting noticed through a local search. In fact, three major factors: relevance, distance, and prominence impact local search ranking. Relevance measures how closely your listing matches

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Richard Brashear September 5, 2022 No Comments
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