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Consumer Stories

Augusta takes center stage as thousands of fans arrive for the 87th Masters

The official start of the Masters is still a day away, but you wouldn’t know it by the bumper-to-bumper traffic, the packed parking lots, and the long lines for golf shop souvenirs. Tuesday marked the second day of practice rounds at the Augusta National Golf Club on Washington Road. Melissa Heiberger, an Augusta native who now lives in Atlanta, was ready to enjoy her sixth visit to the tournament like no other, but this time with fresh eyes. “I used to go and not be a golfer, but now I’m

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Dana Lynn McIntyre April 4, 2023 No Comments
Consumer Stories

Local pizzeria renovations completed in time for Masters Week

A newly remodeled Columbia County pizzeria has re-opened in time for its busiest week of the year. Mellow Mushroom, located at 4348 Washington Road in Evans, closed for renovations on Monday, Feb. 27, and re-opened on Wednesday, March 15, according to Ally Bauer, the restaurant’s area manager. Those renovations included adding new murals and creating a separate section in the kitchen for making gluten-free and vegan pizzas. “We have a designated to-go area,” said Bauer, who also oversees the downtown Augusta and Aiken locations. “We train our servers really well;

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Josh Heath April 3, 2023 No Comments
ABD Extra

Simon Says: Losses, Gains, and the Game of Golf

Many people are susceptible to loss aversion and golfers are no exception. Loss aversion means that individuals feel the pain of loss more than twice, as much as the benefit of the equivalent gain. In golf, this means the golfer psychologically suffers more from a bogey on a hole than the joy of a birdie. In other walks of life, people hold on to loss-making stocks longer than they should because they fear the emotional consequences of selling at a loss. Soccer teams play for the draw rather than the

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Simon Medcalfe April 3, 2023 No Comments
Consumer Stories

Behind the scenes: Women’s golf is a growing business

For most of us duffers, we play a round of golf hoping to finish with a few holes to brag about, and then head back to whatever is our main business. But for professional golfers, golf is their business. “The playing part is my main business, but there’s no doubt it’s a business,” LPGA legend, Annika Sorenstam said. Sorenstam was at The First Tee of Augusta on March 27 to take part in Bank of America’s Play it Forward Golf Clinic with the Boys and Girls Club. The event included

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Story and photos by Gary Kauffman March 30, 2023 No Comments
B2B Stories

New amendment caps cost of James Brown Arena construction

Cost overruns on major construction projects are common, but an amendment has been approved to ensure that doesn’t happen in building the new James Brown Arena. The project has an estimated price tag of $240 million and the amendment caps it at $250 million. The project will create an Augusta Entertainment Complex anchored by the new arena and includes major renovations to the Bell Auditorium, currently underway. A concourse will connect the two buildings. The Bill authorizing the construction fund has passed the Georgia Legislature and now awaits Governor Brian

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Josh Heath March 29, 2023 No Comments
Consumer Stories

Eat a sub and make a difference!

Jersey Mike’s sandwich locations are wrapping up their 13th Annual Month of Giving fundraising campaign with the traditional Day of Giving today. All this month, patrons have been encouraged to make donations through the Jersey Mike’s mobile app or by stopping in a location to buy a sub. It culminates with this year’s Day of Giving today when 100% of sales in Jersey Mike’s nearly 2,500 locations in the United States go to help local charities. Beneficiaries include youth organizations and food banks. Eric Clark owns eight Jersey Mike’s locations

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Dana Lynn McIntyre March 28, 2023 No Comments
Consumer Stories

Technical college offers forklift training program to local inmates

A group of local inmates is now eligible for jobs in the logistics industry, thanks to a partnership between the Richmond County Sheriff’s Office and Augusta Technical College. The college recently offered a two-day continuing education forklift certification course to 12 men who were about to be released from jail in Augusta. The detention center paid for the program. The college’s President, Dr. Jermaine Whirl said they chose a program that could be taught at the jail. He said the inmates were very excited about completing that program, which combined

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Staff Report March 27, 2023 No Comments
B2B Stories

144-year-old business still thriving under new ownership

“Nothing is certain but death and taxes.” – Benjamin Franklin While he can’t help with your taxes, Clint Jackson can provide the comfort and service you need during the hardest time, the loss of a beloved family member. As an experienced manager of Napier Funeral home, following the death of the former owner, Sammie Napier, Jackson became the owner in October 2022. “I had just turned 16 when my cousin took his life. Shortly after that, I started working with the Napier family, helping with visitations and funeral services,” Jackson

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Mitzi Oxford March 23, 2023 No Comments
B2B Stories

Business partnership brings first electric charging stations to the CSRA

The Augusta Regional Airport just celebrated the future of land and air travel by unveiling its new electric vehicle charging stations. AGS is the first airport in the state of Georgia to have these stations. The car charging stations have been added just in time for the 2023 Masters Tournament, when thousands of people from around the world will fly into Augusta. The charging stations were made possible by a partnership between the airport, Georgia Power, BETA Technologies, and the Georgia Department of Transportation. In the future, one of those

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Josh Heath March 22, 2023 1 Comment
Consumer Stories

National coffeehouse chain to open CSRA location next month

Next month, you’ll have another option for picking up your morning cup of Joe. A chain of coffee shops is opening a new location in Augusta. 7 Brew Coffee is scheduled to open on Tuesday, April 11 at 105 Charlestowne Way off Washington Road, near Starbucks and Dunkin’, according to Isaac Mincks, the store’s general manager. Mincks said, unlike its competitors, 7 Brew only offers drive-thru service and sells pre-packaged muffins, not heated food items. “We’re really focused on speed and building customer relationships,” he said. The company not only

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Josh Heath March 21, 2023 No Comments
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