With the labor market showing some recent ups and downs, Mike Petchenik reports on some positive news for area workforce development in today’s Biz Bits.
Marketing is one of the most important aspects of any business because it helps to attract and retain customers, increase brand awareness, and generate revenue. However, marketing can also be challenging, as it requires creativity, strategy, and execution. Here are five tips that can help you create a winning marketing campaign using the 5 STEPS framework: Target, Theme, Tools, Tactics, and Track. # 1 -Target The first step of any marketing campaign is to identify your target audience. Who are you trying to reach with your message? What are their
One of the CSRA’s most popular eateries is closing. Comments have poured in on social media in the past few days. In response to inquiries, Chef Chris Najmola sent a message to customers through the Fuse Facebook page. Aiken, It has been a pleasure serving you and the team here at Fuse has so much to be proud of, but it does not look like we can keep going. There are so many things about Fuse that made it very literally, a dream come true. We’ve helped you celebrate so many
The owner of a fledgling business in North Augusta is looking for advice on drawing customers to her website. Kizzy Harris started her business about a year ago. Little Mizz Cutties is a web-based, kid’s boutique offering clothing, seasonal items, and accessories. “I sell kids clothing from infants to maybe five, six seven. I’m looking for ways to learn how to promote my business more to get more revenue,” she said. “I’m interested in different grants and stuff for small businesses. So, I’m just out here trying to get ideas
Dr. Rick Franza, Professor of Management at the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he examines the risks of businesses becoming involved in national social issues. The interview has been edited for clarity and impact. ABD: In the past few months, we’ve seen a backlash against some companies, most notably Bud Light and Target, for their stand on controversial social issues. Is it a good idea for a company to take such a stand? Rick: My answer is, it
Bill Jordan is a radio guy. He has entertained and informed thousands of people and has some important thoughts about making the most of our one and only life, especially life after our day-to-day working careers end. Before Bill tells us how to “Embrace the Boom,” I want to help you get to know him a bit better. Born and raised in Newport News, Va., Bill attended college for one year at the University of Richmond. His older brother told him he “might” like to get involved in the campus
You’ll want to hear this. Learn how famous musicians are supporting local education as Mike Petchenik explains in the latest edition of Biz Bits.
Hi, Augusta Business Daily! My name is Leanna Woodward, yes Woodward, you read that right. I am the daughter of your favorite CSRA realtor and the usual writer of this column, Shawna Woodward. My mom asked me to write this article because I am a living, breathing cautionary tale about rental fraud. My mom told me, “If it seems too good to be true, it probably is,” and man, was she right. The rental market has been a nightmare here in Savannah, especially being as young and inexperienced as I
SC Works, the South Carolina Department of Employment and Workforce’s online resource for job seekers, brought nearly three dozen Aiken County employers to an Aug. 24 job fair at the North Augusta Community Center. The event was coordinated by the SC Works’ Lower Savannah office, which also brought its mobile unit. Tameka Johnson, regional manager for the Lower Savannah office said job seekers can look up jobs and access other services, including resume assistance, on the website, but they like meeting with the public. “A lot of people do not
For the first time in nearly two decades, the AFM Give Me Wings Polo Match at La Bourgogne Club de Polo will bring high-goal, professional polo back to the Aiken area with a $30,000 prize. In a county sporting some of the oldest polo history in the U.S., this match is not to be missed. Usually, 20+ goal polo is reserved for venues like Wellington, Fla., home of the U.S. Open. The match will be held at La Bourgogne Club de Polo located at 1150 Coleman Bridge Rd, Wagener, S.C.
