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Consumer Stories

Nurse and entrepreneur establishes scholarship in memory of her son

Lakeya Collins has found a unique way to honor her son’s memory on his birthday and help a local student at the same time. In 2022, Collins, a registered nurse and owner of Robert’s Angels Scrubs established the Robert Ballard Scholarship. Ballard was a 16-year-old football player at Greenbrier High School who drowned in Clarks Hill Lake in April 2016. The scholarship was designed to help one CSRA college student each year. Last year, the amount was $500. This year, she hopes to double that amount by raffling off a

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Josh Heath February 14, 2023 No Comments
Consumer Stories

Retired Capt. chooses Grovetown for 5th location

Retired Army Cpt. Tyler Merritt started his clothing business in his garage and now has four store locations, about 200 employees, and a 60,000-square-foot manufacturing plant in Savannah. Merritt serves as CEO of Nine Line Apparel, which has store locations in not only Savannah but also Charleston and Delray Beach. He said the company is expected to open its fifth location at 284 Meridian Drive next door to Cold Stone Creamery in Grovetown on Monday, March 6. ABD previously ran a story about the company, which sells a variety of

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Josh Heath February 13, 2023 No Comments
Digital Marketing

Free Access: Digital Marketing: What are negative keywords in Google Ads and why are they important?

Negative keywords are a powerful tool used by savvy marketers in Google AdWords. They allow advertisers to avoid displaying their ads to searchers that are probably not interested in this offer. This helps to improve the relevance and effectiveness of their campaigns, boosting the chances of success. By adding negative keywords to your campaigns, your business can ensure you do not display your ads when users search for certain terms or phrases. You can reduce expenses and save time by ensuring your ads are only seen by users who are

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Richard Brashear February 13, 2023 No Comments
Economics

Business taxes: DIY or CPA?

The answer is complicated. If your return is simple and you’re up to date on deductions you might claim, using an online service such as TurboTax or H&R Block might be the answer. It’s a different scenario for most small business owners. If you’ve built a business from the ground up, you probably know your industry, customers, and services like the back of your hand. When it comes to the ins and outs of taxes, accounting, and finance, it never hurts to have an experienced professional to turn to for

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Mitzi Oxford February 13, 2023 No Comments
Employment

Augusta University career fair draws more job seekers, employers than previous events

On Friday, for the first time since Feb. 2020, Augusta University hosted its annual career fair in person, according to Julie Goley. Goley, director of the university’s Career Services office, said about 400 people attended the fair, which was open to students, alumni, and community members. Attendees had the opportunity to speak with representatives from 89 organizations, including Piedmont Augusta, Sig Cox Heating and Air Conditioning, and the National Security Agency. “Employers were up about 15 percent and job seekers up 25 percent from the 2020 event,” she said. “There

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Josh Heath February 13, 2023 No Comments
B2B Stories

Mondays with Rick: Maintaining active marketing is vital in a recession

  Dr. Rick Franza, Dean of the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he talks about the importance of maintaining a marketing presence even during hard economic times. The interview has been edited for clarity and impact. ABD: Some economists still think we’ll be heading into a recession this year, and we’re going to talk about the importance of maintaining your marketing during that. But first, explain what is meant by the term marketing. Rick: A lot of people

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Gary Kauffman February 12, 2023 No Comments
Consumer Stories

Downtown business undergoes rebranding, revitalization

Tonya Boswell’s downtown business was only open for six months when she decided to close and rebrand it. Boswell is the owner of Urban K9, which was formerly called Fetch 501, located at 501 Broad St. Fetch opened in July 2022 and closed in December. Urban K9 opened its doors on Tuesday, Jan. 24. Rebranding a new business may sound unusual, but she had her reasons. Boswell opened Fetch with her cousin and business partner, Jonathon Anderson, who left to accept a job at the Savannah River Site. “The partnership

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Josh Heath February 12, 2023 No Comments
Cyber Security

Free Access: Tech Alert: You are attacked by a cyber enemy! What do you do?

You are under attack and it’s not because of a physical attack, but from a foreign cyber enemy. The conflict between Russia and Ukraine has increased cyber-attacks around the world. Russia, China, and North Korea have declared a cyber war with the United States. This declaration is nothing new, however, we have always been in a cyber war with those wishing us harm. You are not under attack because your information is so valuable, but you are under attack because you are the enemy of these countries. They are going

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Patrick Reynolds February 12, 2023 No Comments
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