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Digital Marketing

Free Access: No silver bullets, but sound strategies can boost your digital marketing

You don’t need to be Elon Musk to be a good online marketer (although he is a master at getting attention online). You will need to have a digital marketing strategy for your business, though. There is no single approach that will make your online marketing plan a success. Looking for a ‘silver bullet’ marketing solution is not a sound strategy in today’s ever-changing world. What is a digital online strategy? We’ll explore this topic over the next several months. Before we start, let’s address the elephant on the web…

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Richard Brashear May 2, 2022 No Comments
B2B Stories

Mondays with Rick: Sales is important for every size of business

  Dr. Rick Franza, Dean of the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he discusses the importance of being in sales, no matter what business you’re in. The interview has been edited for clarity and impact. ABD: For many people, their image of a salesperson is a pushy car salesman, or for us older folks, someone like Herb Tarlek from the old WKRP in Cincinnati TV show. When you talk about sales, what’s different? Rick: It’s not like the

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Gary Kauffman May 2, 2022 No Comments
Consumer Stories

New shopping center almost fully leased

A new salon business called Elegant Nails is coming to Evans, according to Jordan Collier, Managing Director of Meybohm Commercial Properties. Collier said the 2,000-square-foot salon is scheduled to open in late summer in a mixed-use development called Eclipse at Riverwood, located just outside of Riverwood Plantation on Washington Road. The development includes Eclipse Storage, an 85,000-square-foot facility. Besides that, there are two buildings in the center. The first building is anchored by a new Dunkin’ Donuts location. “Elegant Nails will be the first tenant in the second building,” he

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Josh Heath May 2, 2022 No Comments
Consumer Stories

After months of anticipation, Dave & Buster’s announces Augusta’s opening date

Finally, a place where adults can let out their inner child. After much anticipation, Dave & Buster’s has announced that it will open its Augusta location on July 22. The new restaurant/arcade is located at 925 Alexander Drive in the Village at Riverwatch, between the Channel 12/26 TV station and Costco. Dave & Buster’s is famous for its adult versions of popular kids’ games often found only in kiddie pizza joints. In addition to the game arcade and pub-style restaurant, it features a bowling alley and pool tables, along with

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Josh Heath May 2, 2022 No Comments
Consumer Stories

Retro soda shop is popular with all ages

Sarge’s Soda Shop on the outskirts of Grovetown looks like a place you could find Archie and Veronica hanging out, or maybe teenage boys with ducktail haircuts and girls with poodle skirts. The soda shop, located at Columbia and Lewiston roads, next to Food Lion, looks like a picture from an old magazine, with a black-and-white checkerboard floor, stainless steel furniture with black padded seats, and a row of stools at the counter. The sound system plays ‘50’s music. And if you come at the right time, you might even

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Gary Kauffman May 2, 2022 No Comments
B2B Stories

Bad news and good news: Gas prices staying higher but American energy is still a good deal

The bad news is that gas prices probably won’t be decreasing in the foreseeable future. But the good news, says Marty Koger, is that buying a tank of gas for your car is still a pretty good deal. Koger’s family has been selling gas and diesel fuel in Augusta since 1927, and he has been in the business since 1980. He once owned several area gas stations but now owns a company delivering ethanol, an important ingredient in the gas we put into our cars. He still follows the petroleum

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Gary Kauffman April 29, 2022 No Comments
B2B Stories

New fireworks business to light up Augusta skies

Every New Year’s Eve and July 4, many people flock to fireworks shows or shoot them off at home. Brent Munnerlyn, a South Carolina fireworks entrepreneur, plans to capitalize on people’s fascination with these visual displays by bringing what he calls a new business concept to the CSRA. Munnerlyn, owner of Munnerlyn Pyrotechnics based in Lexington, will open the new store on River Watch Parkway and Claussen Road near I-20, according to Jordan Trotter Commercial Real Estate. Juli Means, Marketing Director for Jordan Trotter, said this store is not to

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Josh Heath April 29, 2022 No Comments
Consumer Stories

Photographer’s show features the beautiful world she sees through her camera

Despite all the negativity in the world, Addie Strozier strives to capture the beauty that surrounds us, which is why she loves landscape photography. Strozier, owner of Addie Strozier Photography, will host her first art show this weekend. The show, “The World EYE See,” will be held in her studio gallery at 930 Stevens Creek Road in Augusta tomorrow, from 5-8 p.m., and Sunday, from 1-4 p.m. It is a free drop-in event. She chose the name based on not only her pursuit of beauty but also her focus on

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Josh Heath April 29, 2022 No Comments
Shawna Woodward

Free Access: Real Talk Real Estate: Will CSRA trends in the volatile housing market?

So much is happening in this market since interest rate changes were initiated to cause a market correction in house and inflation. Personally, I feel like they are overcorrecting, but I am reminding myself, as I often do, that it is not my monkey and not my circus! But some life lessons are sure and constant, like being proactive and not reactive. We are seeing a reactive response where a proactive one would have been a much better idea. This applies to all aspects of business and life! Whether you

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Shawna Woodward, Re/Max Reinvented Evans April 29, 2022 No Comments
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