Marketing

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… On Second Thought… There’s a general misconception among those who don’t do it for a living that great ideas come in a flash, as if from on high. Yes, there may be that “Voila!” moment when it all comes together, but the truth is that significant work typically leads up to that kind of epiphany. Fresh ideas themselves are the result of the mating of a known thing

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… Masters Week: All In or All Out? If you’re reading this, chances are you have some degree of self-promotion planted somewhere and at some cost. This would be the moment – nearly your last – to consider whether running your ads during Masters Week would boost your business or be a waste of time. Consider: A significant number of our neighbors leave town for the week. Are they

After more than 60 years of providing career and technical education programs to CSRA students, Augusta Technical College is being rebranded, thanks to help from local marketing and advertising firm Wier/Stewart. In developing the rebranding campaign, the firm has provided many services to the college, including conducting perception surveys, designing merchandise, and creating new promotional materials, according to an article from Wier/Stewart. “Throughout this rebrand, I learned so much about Augusta Tech and how they contribute to supporting the local community,” Sarah Maffetone, the firm’s Account Manager said in the

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… Ads That Go Bump in the Night When our small businesses are on the line, we think nothing of employing any device necessary to ensure survival, including but not limited to, frightening people into doing business with us. Most of the time we do it without a second thought, but my intention, should you choose to go this route, is to arm you with an understanding of what

In his Business Minute, publisher Neil Gordon talks about the founder of Mailchimp’s roots in Augusta.