Marketing

A local photographer and the Augusta Metro Chamber of Commerce have teamed up to provide professional headshots exclusively for its member businesses and their employees. Crystal E. Smith Photography, LLC will take these photos on Monday, July 11 from 12 p.m. to 5 p.m. and Tuesday, July 12 from 9 a.m. to 1 p.m. in the Chamber boardroom. Various timeslots are available on both days. “There is availability for five sessions per half hour, and each person will receive three digital images for $65,” said Chamber Executive Vice President, Angie

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… Branding Your Small Business Editor’s Note: This first ran a year ago in ABD but it still offers timely advice for any business. No, this isn’t going to be some highfalutin’ cerebral slog. Branding your business should be fun, but please, do me (and yourself) a favor by not trying to do it yourself, and then too late, call in a pro after you’ve blown through the cash

It’s long been said there is a drugstore on every corner and there just might be a digital marketing company nearby. The two have little in common except for the sheer numbers of both types of businesses. That fact has not deterred Christa Turner from entering the crowded field of website development, PPC, SEO, and the full slate of digital acronym offerings. She is an Aiken native with a family history of entrepreneurial spirit; her grandmother started Supply Services Company in 1970. Turner is blazing her trail with Shining Sons

Chick-fil-A is a prime example of fine marketing practices. Building off a three-year stint marketing their catering program I can tell you, they really have a great operation. When I was hired, I studied everything that I could to learn about their culture. In my studies, I learned of their history and how they got to become such a household name just by selling the simplest of menus and featuring their signature chicken sandwich. As my career journey continued, so did my opportunities to translate their marketing techniques into my

Billy and Mindy Van Veghel have built a successful design and print business by creating custom graphic solutions for small businesses. While many of the services they provide are inexpensive, others can be quite costly. One of these services is their shop, 411 Graphics, LLC located at 3105 Spring Grove Drive, Suite H3, off Deans Bridge in Augusta, which provides vehicle wrapping, a service that can cost thousands. Wrapping refers to completely or partially covering a vehicle in vinyl for advertising purposes. The Van Veghels wrapped vans for the new

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… Small Think Small think. Short term it may better allow us to sleep at night, but guarantees we’ll never be a Steve Jobs (Apple) or a Jeff Bezos (Amazon). In a nutshell, it’s a risk-averse fear of going broke that informs every business decision we make and ultimately decides the path of our lives. When I first had the thought to take this up with you, I envisioned

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… The Marketing Standing Next To You If you accept the definition of marketing as being the projection of your brand upon the public, then surely your staffers – at least those who meet your customers – fit under this umbrella. We seldom think of it that way, but it’s true. Yet, from company to company, recognition of this varies wildly. At Disney, it’s simply everything. Staffers are referred