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B2B Stories

I Am Rick Franza and I Approve This Message

While I am not running for office, like most of us, I am concerned about the direction of our country. Like most readers of Augusta Business Daily, I am most concerned with how this direction impacts business and our country’s economy. In a little over three weeks, our two presidential candidates are scheduled to participate in the first of two debates prior to the election. Hopefully, this debate will enlighten us on how each candidate plans to address the issues that impact us the most. Unfortunately, I am not too

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Dr. Rick Franza June 4, 2024 No Comments
B2B Podcasting

70-20-10 rule for biz marketing

At ABD’s recent Inspire 2024 Conference, Kate Sanders breaks down the rule of thumb for successful business marketing strategies. Her breakdown by industry could be helpful for your business.

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Kate Sanders June 4, 2024 No Comments
B2B Stories

Nation’s largest CyberPatriot Camp x2

This week, more than 150 students are in town for the largest CyberPatriot Camp ever held. The camp hosted by the Alliance for Fort Eisenhower began yesterday and runs through Friday, June 7. The so-called Standard CyberPatriot Camp is designed for beginners with no prior cybersecurity knowledge and covers topics such as the CyberPatriot competition, cybersecurity careers, cyber ethics, online safety, computer fundamentals, virtual machines, and cyber threats. Following this, from June 24-28, the team will make history again by hosting the largest Advanced CyberPatriot Camp in the nation’s history.

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Staff Report June 3, 2024 No Comments
B2B Stories

Counting down the final days of Augusta University leadership

The man leading one of the largest, non-manufacturing, employers in the Augusta area is preparing to step down. Dr. Brooks Keel, President of Augusta University (AU), will be retiring from the position effective June 30, 2024. He assumed the role in July 2015. Prior to his arrival, the Health Sciences campus downtown and the Summerville campus suffered a year-after-year decline in enrollment. Annual decreases ranged from 1.4% to 5.9% for a yearly average decline of 3.2% between 2010 and 2015. The turnaround began his first year as president. “We have

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Dana Lynn McIntyre June 3, 2024 No Comments
B2B Podcasting

Don’t let your marketing be an afterthought

When your business #s aren’t where you want them to be and you need to make adjustments, it’s easy to say you’ll just make the cuts in your marketing budget. Not so fast. Kate Sanders shared why it’s important to keep spreading your word at ABD’s recent Inspire 2024 Conference.

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Kate Sanders June 3, 2024 No Comments
B2B Podcasting

Influencer marketing 101

Who do you know? An influencer whose audience matches your target market introduces your brand to untapped customer segments, thus enhancing brand awareness. At the recent ABD Inspire 2024 Conference, Kate Sanders advised businesses to find who you know.

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Kate Sanders June 2, 2024 No Comments
B2B Stories

Downtown businesses kick off weeklong event today

Who is your buddy business? Local merchant association Downtown Soul City is hosting Buddy Week – a weeklong celebration of community and friendship between downtown businesses. During the week, the public can get a glimpse of behind-the-scenes footage of their favorite spots downtown to show everyone just how much fun they have working together. The week will end on National Best Friends Day, June 8, where participating businesses will offer incentives to customers who visit the “buddy” locations. The public can engage with the businesses on social media through posts

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Mitzi Oxford June 2, 2024 No Comments
B2B Podcasting

CSRA flying high with expansion, re-opening, and a movie

It’s been a busy week in the CSRA with the unveiling of the Augusta Airport multi-million dollar expansion, the re-opening of Piedmont’s Summerville location, and a new movie filming. Mike Petchenik has the details in today’s Biz Bits.

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Mike Petchenik June 2, 2024 No Comments
B2B Stories

Fostering success with apprenticeships

The importance of apprenticeships in developing a successful career was highlighted during the Augusta Metro Chamber of Commerce’s Women in Business luncheon in May. Three women who have skillfully navigated training, internships, and apprenticeships led the presentation. Wennie Squires is the Cyber Career Success Coordinator at the Georgia Cyber Innovation & Training Center with Augusta University. She was joined by Booboo Roberts, Program Manager, and Abigail Bowman, College Partner, for the Apprenticeship School and Pipeline Development Training Workforce Programs with the SRS Apprenticeship Program. Roberts said the three main contractors

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Dana Lynn McIntyre June 2, 2024 No Comments
B2B Podcasting

Make your business pop with video

Video is on the shortlist of driving business. If you haven’t introduced that format in your marketing, the clock is TikTok-ing. Kate Sanders dives into some of the best ways to capture your next customers at ABD’s recent Inspire 2024 Conference.

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Kate Sanders May 30, 2024 No Comments
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