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B2B Stories

More seats, more events, more tourism for CSRA

A $150,000 grant has opened the door for changes to seating capacity at the Sharon Jones Amphitheater in North Augusta. The grant is through the Undiscovered South Carolina program in the state’s Parks, Recreation, and Tourism department. Karl Waldhaur, superintendent of Facilities and Programs in the North Augusta Parks, Recreation, and Tourism Department briefed council members during the April 10 study session. “The purpose is to highlight places in South Carolina that have less than $900,000 of accommodations tax revenue,” Waldhaur explained. “So, the purpose is to kind of highlight

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Dana Lynn McIntyre April 11, 2023 No Comments
Consumer Stories

CSRA bridal show rescheduled for next month

A large CSRA bridal event planned for last month has been rescheduled due to the weather. ABD previously ran a story about the first-ever Aiken-Augusta Bridal Show, which was scheduled for Sunday, March 26 at the Big Red Barn in Aiken. The new date is Sunday, May 7, beginning at 1 p.m. Magnolia Lane’s Polished Events in Evans is hosting the event, which is sponsored by Voila Bridal and Simon’s Formal Wear. The Aiken-Augusta Bridal Show will include food, live music, a fashion show, and more than 25 vendors, including

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Josh Heath April 11, 2023 No Comments
Consumer Stories

Local business owners hit hole-in-one with tournament-themed gifts

In March, Randall and Julie Williams had their most profitable month ever, thanks to their collection of tournament-themed products. The couple owns Augusta Gift Baskets, which sells custom gift baskets and boxes for various occasions, including births, birthdays, and real estate closings. “We feature locally produced items in every one of our baskets and boxes,” Randall said. “That’s something people really like.” These items are supplied by many CSRA businesses, including Watanut, Ubora Coffee Roasters, and La Bonbonniere. The Augusta Gift Baskets tournament collection offers customizable baskets and boxes that

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Josh Heath April 5, 2023 No Comments
Consumer Stories

Local foundation to host golf tournament for worthy cause

In 2017, Drew Passmore was a senior at Augusta Christian Schools when he died from injuries sustained in a car accident. Since 2018, with help from local businesses, a foundation Drew’s family established in his name provides financial assistance to CSRA high school seniors. His father, Andy Passmore said the Drew Passmore Battlewon Foundation has provided about 25 awards that have been used for various purposes, including college scholarships, youth trips, and sports camps. “A lot of people just don’t know about us,” said Passmore, vice president of mortgage lending

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Josh Heath April 5, 2023 No Comments
Consumer Stories

Augusta takes center stage as thousands of fans arrive for the 87th Masters

The official start of the Masters is still a day away, but you wouldn’t know it by the bumper-to-bumper traffic, the packed parking lots, and the long lines for golf shop souvenirs. Tuesday marked the second day of practice rounds at the Augusta National Golf Club on Washington Road. Melissa Heiberger, an Augusta native who now lives in Atlanta, was ready to enjoy her sixth visit to the tournament like no other, but this time with fresh eyes. “I used to go and not be a golfer, but now I’m

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Dana Lynn McIntyre April 4, 2023 No Comments
ABD Extra

Simon Says: Losses, Gains, and the Game of Golf

Many people are susceptible to loss aversion and golfers are no exception. Loss aversion means that individuals feel the pain of loss more than twice, as much as the benefit of the equivalent gain. In golf, this means the golfer psychologically suffers more from a bogey on a hole than the joy of a birdie. In other walks of life, people hold on to loss-making stocks longer than they should because they fear the emotional consequences of selling at a loss. Soccer teams play for the draw rather than the

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Simon Medcalfe April 3, 2023 No Comments
Consumer Stories

Local artist creates unique Masters designs for shoes

Anne Luckey has painted murals at various locations throughout the CSRA, but this week, her canvas is mobile. For the first time this year, Luckey, a local artist and owner of ArtsAnneCrafts, is painting unique Masters designs on sneakers just in time for the 2023 tournament. She was inspired to take on the project by one of her Facebook followers. Luckey has already completed seven or eight pairs of shoes and has several more waiting to be painted. Because the tournament is next week, she has stopped accepting orders for

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Josh Heath April 3, 2023 No Comments
Consumer Stories

Local artist creates unique Masters designs for shoes

Anne Luckey has painted murals at various locations throughout the CSRA, but this week, her canvas is mobile. For the first time this year, Luckey, a local artist and owner of ArtsAnneCrafts, is painting unique Masters designs on sneakers just in time for the 2023 tournament. She was inspired to take on the project by one of her Facebook followers. Luckey has already completed seven or eight pairs of shoes and has several more waiting to be painted. Because the tournament is next week, she has stopped accepting orders for

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Josh Heath March 30, 2023 No Comments
B2B Stories

Welcome to Augusta for a city and tournament like no other

Golfers, their families, and fans from across the globe flock to Augusta this weekend for the 87th edition of the Masters Tournament and the first of the men’s four major golf championships held in 2023. It is scheduled to be played from April 6–9 at Augusta National Golf Club. Augusta Regional Airport and Destination Augusta are ready to make a great first impression by creating a welcoming and colorful experience for passengers arriving at the airport. “The arrival experience is so important for setting the right tone of a visit.

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Dana Lynn McIntyre March 30, 2023 No Comments
Consumer Stories

Behind the scenes: Women’s golf is a growing business

For most of us duffers, we play a round of golf hoping to finish with a few holes to brag about, and then head back to whatever is our main business. But for professional golfers, golf is their business. “The playing part is my main business, but there’s no doubt it’s a business,” LPGA legend, Annika Sorenstam said. Sorenstam was at The First Tee of Augusta on March 27 to take part in Bank of America’s Play it Forward Golf Clinic with the Boys and Girls Club. The event included

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Story and photos by Gary Kauffman March 30, 2023 No Comments
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