Business Coaching

B2B Stories

UGA’s SBDC of Augusta to host Strategic Growth Academy in October, registration details available

The University of Georgia’s Small Business Development Center invites local business owners to participate in its Strategic Growth Academy this upcoming October. The program is targeted towards business owners to help them learn about strategic planning as a way to grow their business. According to the course description, attendants must be able to attend each of the classes and will work in groups, using case studies to develop strategies. The class will meet on Tuesdays, from 8 a.m. to 3:30 p.m. for the following dates on each of the listed

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B2B Stories

Mondays with Rick: Being proactive reduces risks in another Covid-type crisis

Dr. Rick Franza, Professor of Management at the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he gives tips for being prepared for an unexpected crisis or shutdown. The interview has been edited for clarity and impact. ABD: We’re hearing rumbles that a new variant of COVID might cause the government to reinstitute shutting down some businesses. Since 2020 is still fresh in our memories, what are some things businesses should do now to prepare, just in case? Rick: The umbrella

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B2B Stories

Knowing your “order winners” and “order qualifiers”

Regular readers of this column know that I am teaching two courses this semester: a graduate course in Strategic Management and an undergraduate course in Operations and Supply Chain Management. While the topics covered in these courses will diverge throughout most of the semester, they start out in a very similar place for important reasons. In the first couple of weeks of both courses, I spent a significant amount of time on how firms compete in their markets. Since strategy is all about determining how to devise a plan for

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B2B Stories

5 steps to a successful marketing campaign

Marketing is one of the most important aspects of any business because it helps to attract and retain customers, increase brand awareness, and generate revenue. However, marketing can also be challenging, as it requires creativity, strategy, and execution. Here are five tips that can help you create a winning marketing campaign using the 5 STEPS framework: Target, Theme, Tools, Tactics, and Track. # 1 -Target The first step of any marketing campaign is to identify your target audience. Who are you trying to reach with your message? What are their

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B2B Stories

Chamber hosts roundtable for business owners

The owner of a fledgling business in North Augusta is looking for advice on drawing customers to her website. Kizzy Harris started her business about a year ago. Little Mizz Cutties is a web-based, kid’s boutique offering clothing, seasonal items, and accessories. “I sell kids clothing from infants to maybe five, six seven. I’m looking for ways to learn how to promote my business more to get more revenue,” she said. “I’m interested in different grants and stuff for small businesses. So, I’m just out here trying to get ideas

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B2B Stories

Mondays with Rick: Taking a stand on social issues can be tricky

Dr. Rick Franza, Professor of Management at the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he examines the risks of businesses becoming involved in national social issues. The interview has been edited for clarity and impact. ABD: In the past few months, we’ve seen a backlash against some companies, most notably Bud Light and Target, for their stand on controversial social issues. Is it a good idea for a company to take such a stand? Rick: My answer is, it

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B2B Stories

Mondays with Rick: Beyond being the boss, what makes a good leader?

Dr. Rick Franza, Professor of Management at the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he examines the characteristics of a good leader. The interview has been edited for clarity and impact. ABD: What is the difference between being a boss, or manager, and being a leader? Rick: A leader earns authority whereas a boss is ordained authority – but that doesn’t make someone a good leader. The difference between a manager and a leader is that you manage things

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B2B Stories

Coach Darin: What is talent optimization?

Think how much easier hiring new employees would be if the process was an exact science. Well, in some respects, it already is. According to The Predictive Index, “Talent optimization” is “a four-part discipline that details what’s required for aligning your business strategy and your talent strategy” to attain desired business outcomes. At its core, talent optimization “is the collection, analysis, and application of people data.” Those four parts (or “aptitudes”) include: Diagnose Design Hire Inspire The objective, as Talent Management suggests, is a seamless alignment between strategy and hiring, so that “everyone

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B2B Stories

Mondays with Rick: School sports teach skills applicable to the workplace

Dr. Rick Franza, Professor of Management at the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he talks about the advantages of hiring people who played sports in school. The interview has been edited for clarity and impact. ABD: Although academics is often the focus of preparing for a career, some companies are finding that people who participated in sports in high school and/or college have valuable assets. Why is that? Rick: Sports and even marching band provide kids with the

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B2B Stories

Coach Darin: How to foster a culture of continuous learning

Talent acquisition and retention can be difficult for many businesses, even in the best of times. No doubt, these post-pandemic years have exacerbated HR challenges due to all kinds of fluctuations in the labor market and business landscape. Gone are the days, at least for the foreseeable future, in which employers have the luxury of sifting through hundreds of qualified resumes to handpick their next great hire. The good news is that current employment dynamics are compelling business owners to rethink the way they approach not just their HR, but

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