Marketing

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… Lessons From Restaurants Have you ever driven past a freshly opened restaurant – one that’s clearly a mom-and-pop startup with a sign that’s been painted by a family member and you can still tell what the building was in a former life, and thought, “Doesn’t stand a chance?” Maybe there’s a bank loan involved in this noble, but doomed endeavor.  Worse, maybe instead, life-savings are at stake, but

For the 11th year, a local online tax preparation company will sponsor a college bowl game. TaxSlayer, LLC will sponsor the 77th annual Gator Bowl, which will be played at TIAA Bank Field in Jacksonville on Friday, Dec. 31 beginning at 11 a.m. Wake Forest University will take on Texas A&M University. Tickets are currently on sale and prices start as low as $44 each. At the game, four outstanding high school student-athletes will receive the Gator Bowl Charities Award of Excellence Scholarship of $2,500 each (see photo above of

Augusta Business Daily’s done many stories on the Scholer’s decision to end their Wild Wing’s franchise and develop their own concept. Doc’s enlisted the help of Alison South to help with the brand. One of the “Southie’s”, host Emily Ann Lively, sat down with three of the key leaders of the new restaurants.

Editor’s Note: TODAY marks the end of the Medicare enrollment window and some marketing practices by some slick, celebrity pitchmen. Be very careful about having a loved one sign up under deadline pressure. Sometimes the “big print giveth and the little print taketh away”. Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… Bustin’ Broadway Joe Fall in America means cooler temps, radiant leaves and in recent years, the onslaught of Joe Namath on TV. It’s Medicare enrollment time,

    Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… Your TV Ad: The Future Is Here In a previous chat I took you on a marketing deployment journey into Facebook, finding it frankly a hall of mirrors for you not familiar with online social media ad placement. You may recall I confronted a legion of Facebook tutorial videos labeled, “Easy” and, “For Beginners”, the shortest of which ran 17 minutes, with the majority closer to 30. Then

    Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… Blending the Old and the New For 50 years, nothing changed. Marketing your business meant fashioning a blend of newspapers, magazines and direct mail in the print world; radio and TV in the electronic, and as long as you stayed on top of minor developments in each realm, that body of media knowledge could pretty much take you from your 20s to retirement. I don’t have to tell

    Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… Swagger swag·ger  /ˈswaɡər/ 1. The display of excessive confidence in manner and speech. Peruse online dictionaries for “swagger” and the results won’t be flattering. Definitions will include pejoratives like, “strut”, “insolence” “defiance” “brag” “boast’ and “bluster”. Yet, when it walks into a room displaying none of the above, you will still recognize it for what it is…swagger. Think of the human qualities that, taken together, make up the

    Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… Taking On Facebook It didn’t start out this way. Realizing I hadn’t yet led you into the weeds of Facebook advertising I decided to do that, intending to bypass the fluff and distill what I found down to an easy-to-understand, Facebook Marketing For Dummies. The dummy, it turned out, was right here. I could see trouble coming when, after searching YouTube tutorials on Facebook advertising, none of the

    Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… Everyone Doesn’t Think The Way You Do In all of my school years the course that had the greatest impact on my life was required-in-freshman-year, Sociology 101. Used creatively, the principles of “Soc” explain nearly everything in life, save maybe String Theory. Along about week 5 of that course we were introduced to the principle of, “Barriers To Entry” which, this will surprise you with its stunning simplicity