Digital Marketing

In the previous article, we discussed how to optimize your profile on Google. Today, we will investigate two sections: Products and Services. Your profile on Google My Business provides potential customers with relevant information about your business. There are several ways to make your Business Profile more useful to customers. One way is to show your products on your profile so potential customers can see what products you have. Your potential customers want to know what products you offer before they visit your store. By adding your store’s products to

In the last article, Get your business noticed with Google Business Profile, we shared how to claim your business profile on Google. In the next few articles, we will look at how to optimize your profile to get maximum business and exposure for your company. The more complete your Google Business Profile is, the more likely you will have to better your chances of getting noticed through a local search. In fact, three major factors: relevance, distance, and prominence impact local search ranking. Relevance measures how closely your listing matches

Google Business Profile is the perfect way to show off your business to the world. With your own listing, you can provide all the details potential customers might want to know, like what services and products you offer, where your business is located, and even some photos. Google Business Profile is available to businesses that interact with customers. This includes businesses with a physical location and businesses that provide services remotely. Having a Google Business Profile ensures your business presence is maximized on Google and it makes it easier for

Search Engine Optimization (SEO) is like the weather in Augusta – it is always changing. From hailstorms in the morning to sunny skies in the afternoon, it’s hard to keep up with what to wear, how to plan, and what to think. SEO is a lot like this. SEO has been around for more than 20 years and has changed, it seems, almost daily during that time. The impact on your website’s online visibility and your business results can be monumental. With so many types of SEO, it’s hard to

Google Business Profiles – What It Is and Why You Need It Google is, hands down, the most popular search engine on the internet. As a result, Google is where people go for information, whether that is to find restaurant hours, see where a business is located, or get reviews about the business. It is so popular that we’ve created a verb out of their name, “Just Google it.” If you want your local business to be found by potential customers, it’s important to have a verified and claimed Google

I found this while browsing the web last night. It’s a great start for our topic today. A manager in the board meeting after poor customer reviews and brand reputation results: “If it gets worse, it may force us to make reliable products and provide better customer service.” (Source: https://www.boredpanda.com/funny-customer-service-jokes/) That’s how some people feel about reputation management. It is something that can only penalize you. The fact is, reputation management is something to embrace and positive reviews can have a big impact on your business. Here are three jaw-dropping

We’ve all heard of great corporate blunders that went viral on social media. In 2021, Burger King sent out a tweet that said “Women belong in the kitchen” on International Women’s Day. The tweet, which was part of a larger tweet thread, is now deleted. The tweet was meant to make a call to promote gender equality in the culinary industry and encourage more women to pursue careers as head chefs. Burger King was trying to engage Tweeters with the conversation as a whole, but their conversation didn’t go viral,

If you’re serious about improving your marketing, you have to know what some of the common mistakes are as well – as if you are making some of those mistakes. Chances are, you might be. How do you know where to start? How do you know what you’re doing wrong? How do you know what you need to improve? How do you know when you’ve made a change? These are the questions that we hear from small business owners every day. In reality, marketing mistakes are a dime a dozen,

Social Influencers are all the rave in the world of online marketing. It’s been a buzzword for a bit and you hear it in the news all the time. But most people think it’s just celebrities pushing their wares. Think of Gordon Ramsey or Nigella Lawson in the food world or PewDiePie in the video gaming world. But Influencer Marketing is not just for celebrities. It’s for all kinds of people who have a following that love what they do and want to share it with the world. It’s for