Cross Link Consulting 619 Edgefield Rd. North Augusta, SC 29841 Patrick Reynolds (803) 279-1100 CrossLinkConsulting.net info@crosslinkconsulting.net On average, your organization partners with more than a dozen vendors to provide services and solutions that you use on a daily basis. Which vendor relationship is the most critical? Common responses are bankers, accountants, and lawyers. But the most deeply embedded relationship is often overlooked and has caused more business failures than all of the above. “Faithfulness and fidelity can’t be bought, but it can be identified and partnered with.” This is a

Hollimon Strategic Advisors Tabitha Hollimon 762-585-5687 Website: HollimonAdvisors.com hello@hollimonadvisors.com Tabitha Hollimon is an Outsourced Chief Financial Officer who loves helping clients run a more successful business with long-term profitability. “I founded Hollimon Strategic Advisors, LLC because I know what it’s like to have challenges as a business owner. I started my career in accounting and business administration,” Tabitha said. ”After over 20 years of helping countless business owners achieve great success, I decided to upgrade to a CFO business advisory service to help more small business owners do the same.”

Company: Cruises by PopPop, LLC Contact: Brian Adams Phone: 803-522-5696 Website: https://travelwithpoppop.com Record sales are predicted for the cruise lines this year. For Brian Adams, a cruise travel consultant based in North Augusta, that’s exciting news. This time last year, the industry was struggling post-COVID. Bookings were down and staffing shortages caused issues for travelers wanting an escape. Last year, some of the biggest cruise lines were swimming in billions of dollars in debt, including Carnival, Royal Caribbean, and Norwegian. Now, brighter days are ahead as travelers are getting out, boarding

In November, WJBF Channel 6 will be celebrating its 70th anniversary. All of those years of broadcasting local news, sports, and weather have made the station a favorite in the CSRA. “There’s a direct correlation to how long the station has been around and how people have an affinity for our anchors and talent,” said Cherish Geter, director of sales for WJBF. “A lot of our anchors have been around for decades, they have their own shows, and that translates into ratings.” As a result, Geter said WJBF is the