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Digital Marketing

Free Access: Google AdWords Keyword Research

We are looking at a high-level approach to keyword research for Google AdWords. This is using Google’s built-in tool which is great if you are just starting out. There are many tools available for more advanced research, like SEM Rush, Spyfu, and the like. Use Google’s Keyword Planner tool to find keywords related to your business. Go to your AdWords account and click on the Keyword Planner Tool. Now, you can click “Discover new keywords” and get started. Uncovering fresh keyword concepts can be achieved in two approaches: Begin with

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Richard Brashear January 30, 2023 No Comments
Education

Local school superintendents discuss JA Discovery Center coming to Augusta

Alicia Fitts is now a successful banker, but growing up, she admits she knew little about basic financial literacy concepts, such as budgeting and managing credit. Fitts, Assistant Vice President of business development and community relations for Peach State Federal Credit Union, along with several other local business leaders, attended yesterday’s Rotary Club of Augusta meeting, which focused on the JA Discovery Center coming to Columbia County. “I’m actually a product of Richmond County schools,” she said. “I graduated from A.R. Johnson Health Science and Engineering Magnet School.” Guest speakers

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Josh Heath January 30, 2023 No Comments
Consumer Stories

Hair salon for children and their parents to open in Evans

The CSRA is home to many hair salons and barbershops, but few specialize in children’s haircuts. A new salon coming to Evans will be designed with kids in mind. Pigtails & Crewcuts: Haircuts for Kids will be located at 4357 Washington Road, Suite C, near Kroger in the Evans Crossing Shopping Center. That suite was formerly occupied by COUNTRY Financial. According to the company’s website, Pigtails & Crewcuts offers a variety of services, including first haircuts, braids, and even cuts for moms and dads. The company has locations in 23

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Josh Heath January 30, 2023 No Comments
Housing/Construction Industry

North Augusta woman lands first federal construction job

Some CSRA businesses are dominated by women, like education, childcare and employment services, nursing, and social services. Construction is not one of the industries where you typically find women in charge. Don’t tell that to Debra Pearson. She started G & P Construction in 2015 and can wear all the hats in day-to-day operations, from operating heavy equipment to demolition. “It’s not easy for a woman in this business. I’ll be honest it’s been a struggle. Many jobs already have a contractor and it’s usually a man. Even though I’ve been

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Mitzi Oxford January 30, 2023 No Comments
B2B Stories

31-year-old automotive company to expand

After five years of developing Energreen America, Bob Matthews is stepping down to focus on expanding his namesake company, Matthews Enterprises. The expansion includes the launch of a new Paint and Body Operation, specifically for medium to heavy-duty trucks. The company is comprised of Matthews Motors, Matthews Truck Bodies, and Matthews Fleet Solutions, each of which has earned a reputation of integrity combined with excellent service. As part of its growth strategy, the company is pursuing aggressive initiatives in areas of acquisition and market expansion. In late 2022, Augusta Business

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Staff Report January 29, 2023 No Comments
B2B Stories

Local entrepreneur cleans up in the drywall business

Drywall is a dirty job, but Jason Staton ensures his clients’ homes remain as clean as he found them. Staton, owner of Statonez Drywall in Augusta, launched his business in Sept. 2022, but the Illinois native already has 29 years of experience in the industry. For 23 of those years, he has owned a similar business in Chicago. Staton handles renovation and remodeling jobs. The business name is a combination of his last name and his wife’s maiden name, Martinez. She manages most of the administrative work for him. One

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Josh Heath January 29, 2023 No Comments
B2B Stories

Mondays with Rick: Small Business Development Center is a valuable local resource

  Dr. Rick Franza, Dean of the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week he talks about the benefits of having a Small Business Development Center office in Augusta. The interview has been edited for clarity and impact. ABD: The CSRA has an active Small Business Development Center, under the auspices of the University of Georgia. What is its history and purpose? Rick: They’ve been around since 1977. Dr. William Flewellan, the dean of the UGA school of business at

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Gary Kauffman January 29, 2023 No Comments
B2B Stories

Evans restaurateurs to launch second location with drive-thru in Augusta

Wilkes Goolsby and his family are expanding their local restaurant by opening a second location, but for him, the most exciting part of the expansion is having a drive-thru. Goolsby, along with his mom and sister, own Goolsby’s located at 4460 Washington Road, Suite 9 across the street from the Evans Walmart. Founded in 2005, the eatery serves a variety of Southern favorites, including fried chicken, sliced ham, and barbecue ribs. The new location will be at 3122 Wrightsboro Road, across the street from Forest Hills Golf Club in Augusta.

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Josh Heath January 29, 2023 No Comments
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