B2B Stories

Learning to give to get from fast-food giant

Chick-fil-A is a prime example of fine marketing practices. Building off a three-year stint marketing their catering program I can tell you, they really have a great operation. When I was hired, I studied everything that I could to learn about their culture. In my studies, I learned of their history and how they got to become such a household name just by selling the simplest of menus and featuring their signature chicken sandwich. As my career journey continued, so did my opportunities to translate their marketing techniques into my

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Employee Benefits

Free Access: How to keep health benefit costs contained

Tom Mastny went from a Major League pitcher to helping local businesses with their health care benefits with The Pennant Group. In this interview with Neil Gordon, Tom talks about how to contain spending when looking at health benefits, including self-funding.

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Top Story

Local medical group to add a 200,000 square foot facility

Augusta Business Daily wanted to clarify a story that ran Friday morning on our website. We’ve learned that Augusta Oncology did purchase 15 acres of land on Wheeler Road that extends to Interstate Parkway, across from ADP. This will eventually be the home of a 200,000-square-foot multiple specialty medical facility that will include cancer care. Besides its office located at 3696 Wheeler Road, the company also has locations in downtown Augusta and Aiken. Augusta Oncology provides a variety of services, including diagnostic imaging, chemotherapy, and gynecological cancer treatment, as well

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B2B Stories

More pain coming at the gas pumps

In the coming months, you may be able to increase the value of your car simply by filling the gas tank. The average national per gallon price of gas is now at a record $4.589, but experts predict it will go higher – may be significantly higher. Georgians have enjoyed some of the lowest per-gallon prices in the country, thanks to a suspension of the state’s gas tax. But that suspension is supposed to end on May 31 and if it’s not extended, on June 1 gas will increase by

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B2B Podcasting

Free Access: What to look for in a computer upgrade

When it’s time to upgrade your computer, there are a few things to consider – including one that’s a year or two old. Patrick Reynolds of Crosslink Consulting gives tips on the most important things to look for in a new computer.

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B2B Stories

Mondays with Rick: The key to the back of the store is efficiency

  Dr. Rick Franza, Dean of the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week he talks about one of the important aspects of running a business, the second of a two-part series. The interview has been edited for clarity and impact. ABD: Last week we talked about how to operate the front of your business, which involves customer interaction. You left us with a teaser that this week we’d explore the back of the store, which requires more expertise. Explain

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Consumer Stories

Downtown pizza business moving down the street

The downtown Mellow Mushroom is moving this summer, but don’t worry – it’s not going to go far. According to Katie Cason, media strategist with M3 Agency in Augusta, owners Shawn and Katy Ledford plan to move their pizza business about a block and across the street, from 1167 Broad St. to 1102 Broad St., the former home of 1102 Downtown Bar & Grill. Cason said the estimated time frame is mid-June, but the official grand opening date will be announced soon. Mellow Mushroom serves a variety of menu options,

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Top Story

Body shop owners purchase second car business next door

When cars come to Rick’s Paint & Body Shop and need major mechanical work, Tyler Smith used to send them to other repair shops. But he now sends them to his second business right next door: Trucks & Moore Service & Accessory Center. Smith and his wife, Katie, owners of Rick’s located at 251 Bobby Jones Expressway, bought the other business at 245 Bobby Jones Expressway when Larry Moore, the previous owner, retired. Moore offered to sell them the business, and they decided to buy it because of its location

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Consumer Stories

Faith Friday: Lights, Camera…Faith and one man’s mission to honor his family, his community, and his God

“I want to see Augusta at its best.  Not just vibrant with shops, restaurants, activities and cool vibes, but to see it become the model of unity in diversity.” That’s not usually a quote you might hear from a video editor who specializes in producing videos for a myriad of clients.  However, a closer conversation with Phillip Stanley, owner of Brightworx Media, and you can understand where his heart is through his work: people. “I produce all sorts of videos for all sorts of clients,” said the 33-year-old native Augustan.

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Office Support

Free Access: Event planning is a special project

With fears of Covid lessening, our CSRA business community is out and about networking again. Companies are planning their own events— but with fewer hands on deck, due to the labor shortage. You might be wondering if outsourcing some of your events is for you.  Here are three advantages to outsourcing your next event and some photos of recent successes. *It’s important to have certified Project Managers. RPS has them and is prepared for every eventuality. We know what questions to ask, what is needed when, and how long it

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