Marketing

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… Unconventional Thinking More than once I’ve written, “Conventional thinking can kill you.” Of course, I wasn’t being literal. I was making the point that conventional thinking not only threatens your being exceptional at the moment, but over time it can slowly hobble your career and your quality of life. Confederate General Robert E. Lee is universally conceded to be one of history’s great, thinking-out-of-the-box military strategists, yet one

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… On Second Thought… There’s a general misconception among those who don’t do it for a living that great ideas come in a flash, as if from on high. Yes, there may be that “Voila!” moment when it all comes together, but the truth is that significant work typically leads up to that kind of epiphany. Fresh ideas themselves are the result of the mating of a known thing

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… Masters Week: All In or All Out? If you’re reading this, chances are you have some degree of self-promotion planted somewhere and at some cost. This would be the moment – nearly your last – to consider whether running your ads during Masters Week would boost your business or be a waste of time. Consider: A significant number of our neighbors leave town for the week. Are they