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Free Access: Outsourcing makes time for what matters most to your business

Since Richardson Professional Solutions was born three years ago through my desire to be at home with my new son as much as possible, helping others make time for the things that matter most to them is extremely important to us at RPS. Essentially, it is why we do what we do. Today, I wanted to share three reasons outsourcing could benefit your organization. First, it can save you time by allowing you to get more done on the important work that needs your attention. Outsourcing those draining, repetitive tasks

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Amy Richardson February 21, 2023 No Comments
Digital Marketing

Free Access: 5 Reasons Personalization is Important in Digital Marketing

Everybody likes to be known. It’s great walking into Chick-fil-A and having the server remember your name. Just like in brick-and-mortar settings, personalization is a key part of delivering an exceptional digital marketing experience. By creating tailored experiences for each individual customer, your business can better connect with your customers. Personalization allows you to identify the preferences, behaviors, and interests of each customer, and then create experiences that will meet their specific needs. This could be anything, from sending tailored emails to displaying customized ads. With personalization, you can ensure

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Richard Brashear February 20, 2023 No Comments
Cyber Security

Free Access: Cyber Tips: Stopping the email phishing hack

One of the most common threat vectors to your business cybersecurity is through email. Hackers have used this method of infiltration for years because it has been so effective. A practical example of a local incident came from an organization who was expecting an invoice and when they clicked on the link in the email, it launched a script from Germany that started to run on their network. We were able to stop the attack in under 60 seconds and isolate it in under 10 minutes. Without an effective plan

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Patrick Reynolds February 19, 2023 No Comments
Shawna Woodward

Free Access: Real Talk Real Estate: Understanding Different Types of Mortgage Loans: Which One Is Right for You?

One of the questions I get asked frequently is, “What kind of mortgage loan should I choose?” With so many options available, it can be overwhelming to decide which one is right for you. In this article, we’ll explore five different types of mortgage loans: FHA, USDA, Conventional, VA, and Hard Money loans. FHA Loans: Perfect for First-Time Homebuyers The Federal Housing Administration (FHA) is a government agency that insures mortgages, making it easier for first-time homebuyers to qualify for a loan. FHA loans typically have lower down payment requirements

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Braydon Woodward, Re/Max Reinvented Evans February 16, 2023 No Comments
Darin Myers

Free Access: Coach Darin: Improve Online Traffic

Editor’s Note: Think of your website as your online business card. People need to know who you are and what you do if they are going to hire you or buy your products or services. A great website is an excellent marketing tool that can be used to attract potential leads and customers. There are several excellent web designers in the CSRA from ABD’s partner, Alive Media to local ad agencies and higher-end creative firms like Wier Stewart, Kruhu, and more. Here are some best practices to consider:  Speed up

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Darin Myers February 15, 2023 No Comments
Lessons Learned

Free Access: Lessons Learned: Knowing When It’s Time

As many of you know by now, in less than two weeks, I will be stepping down after just over six years as the Dean of the James M. Hull College of Business (HCoB) at Augusta University (AU). Over the next five months, I will be preparing to return to full-time faculty for the first time in over seventeen years, by preparing to teach courses and dedicating more time to ongoing and new research. As in most major decisions like this, much goes into it; factors that are both personal

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Dr. Richard Franza February 14, 2023 No Comments
Digital Marketing

Free Access: Digital Marketing: What are negative keywords in Google Ads and why are they important?

Negative keywords are a powerful tool used by savvy marketers in Google AdWords. They allow advertisers to avoid displaying their ads to searchers that are probably not interested in this offer. This helps to improve the relevance and effectiveness of their campaigns, boosting the chances of success. By adding negative keywords to your campaigns, your business can ensure you do not display your ads when users search for certain terms or phrases. You can reduce expenses and save time by ensuring your ads are only seen by users who are

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Richard Brashear February 13, 2023 No Comments
Cyber Security

Free Access: Tech Alert: You are attacked by a cyber enemy! What do you do?

You are under attack and it’s not because of a physical attack, but from a foreign cyber enemy. The conflict between Russia and Ukraine has increased cyber-attacks around the world. Russia, China, and North Korea have declared a cyber war with the United States. This declaration is nothing new, however, we have always been in a cyber war with those wishing us harm. You are not under attack because your information is so valuable, but you are under attack because you are the enemy of these countries. They are going

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Patrick Reynolds February 12, 2023 No Comments
Shawna Woodward

Free Access: Real Talk Real Estate: 7 acronyms every real estate investor must know

The real estate industry is full of acronyms. There are several that you should know and understand. In this article, I want to break down seven key acronyms that every buyer or investor should be familiar with. MLS, or Multiple Listing Service, is a database of properties for sale that real estate agents use to find and share information about properties. This database is a valuable tool for you because it allows you to see a wide range of properties and compare prices, features, and locations. By using the MLS,

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Shawna Woodward, Re/Max Reinvented Evans February 9, 2023 No Comments
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