Thought Leaders

Wi-Fi Marketing We have all been to the local coffee shop, restaurant, or business office that has Wi-Fi available to its customers. “This is known as a hotspot,” states Captain Obvious. Technically, a hotspot is a physical location (read: business, retailer, hotel, etc.) with a Wi-Fi device that gives free wireless internet access to anyone who wants it. This is done by connecting a wireless router that the business owns to an internet service provider. In this case, the business is responsible for setting up the network, maintaining the Wi-Fi

Digital marketing requires keeping up with trends. It requires research and discipline. It requires great time management. There are tons of articles out there on the web about how to be more productive, how to be more efficient, and how to use life hacks to save time. This is not one of those articles. The internet has been a game-changer in so many ways – from transforming the way we do politics and retail, to changing the media landscape, to helping businesses gain more customers. But one of the most

You’ve probably all heard the joke, “Where is the safest place to hide a body? The second page of Google.” Think about the last time you clicked on page two or three of Google: It may have been weeks or months. Most of us search, click and go on the first two or three search results we see. In fact, according to Zero Limit Web, “On the first page alone, the first five organic results account for 67.6% of all the clicks.” Page 2 and beyond can be so ineffective,