
Your Ad Pro As Bench Coach
Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… Your Ad Pro As Bench Coach Baseball invented the bench coach as a way of acknowledging the fallibility of single-decision-maker decision making. Medicine calls it the second opinion. Napoleon and Hitler could have used one when contemplating Russia. Things just seem to get smarter with a second viewpoint. You and your marketing are no different. To demonstrate, let’s meet Mark. Mark owns a modest electronics store and fervently








