Marketing

Chick-fil-A is a prime example of fine marketing practices. Building off a three-year stint marketing their catering program I can tell you, they really have a great operation. When I was hired, I studied everything that I could to learn about their culture. In my studies, I learned of their history and how they got to become such a household name just by selling the simplest of menus and featuring their signature chicken sandwich. As my career journey continued, so did my opportunities to translate their marketing techniques into my

Billy and Mindy Van Veghel have built a successful design and print business by creating custom graphic solutions for small businesses. While many of the services they provide are inexpensive, others can be quite costly. One of these services is their shop, 411 Graphics, LLC located at 3105 Spring Grove Drive, Suite H3, off Deans Bridge in Augusta, which provides vehicle wrapping, a service that can cost thousands. Wrapping refers to completely or partially covering a vehicle in vinyl for advertising purposes. The Van Veghels wrapped vans for the new

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… Small Think Small think. Short term it may better allow us to sleep at night, but guarantees we’ll never be a Steve Jobs (Apple) or a Jeff Bezos (Amazon). In a nutshell, it’s a risk-averse fear of going broke that informs every business decision we make and ultimately decides the path of our lives. When I first had the thought to take this up with you, I envisioned

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… The Marketing Standing Next To You If you accept the definition of marketing as being the projection of your brand upon the public, then surely your staffers – at least those who meet your customers – fit under this umbrella. We seldom think of it that way, but it’s true. Yet, from company to company, recognition of this varies wildly. At Disney, it’s simply everything. Staffers are referred

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… Unconventional Thinking More than once I’ve written, “Conventional thinking can kill you.” Of course, I wasn’t being literal. I was making the point that conventional thinking not only threatens your being exceptional at the moment, but over time it can slowly hobble your career and your quality of life. Confederate General Robert E. Lee is universally conceded to be one of history’s great, thinking-out-of-the-box military strategists, yet one