B2B Stories

On Second Thought…

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… On Second Thought… There’s a general misconception among those who don’t do it for a living that great ideas come in a flash, as if from on high. Yes, there may be that “Voila!” moment when it all comes together, but the truth is that significant work typically leads up to that kind of epiphany. Fresh ideas themselves are the result of the mating of a known thing

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Consumer Stories

Schedule flexibility and remote work are top goals of job seekers, survey finds

Olivia Carswell describes her ideal work environment as a hybrid of the office and her house. “I don’t think I could work from home full-time, but it’s nice to be alone every once in a while,” Carswell, senior account coordinator for the Alison South Marketing Group in Augusta, said. Carswell’s attitude reflects the results of a recent survey conducted by MAU Workforce Solutions. That survey found that out of 2,400 candidates, 63 percent said their attitudes about work have changed because of covid, and 42 percent said they value time

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B2B Stories

Mondays with Rick: A strategic plan for success at Augusta University

  Dr. Rick Franza, Dean of the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, we take a look at Augusta University’s new strategic plan. The interview has been edited for clarity and impact. ABD: As Augusta University looks at developing its strategic plan, maybe first we should talk about why a strategic plan is important. Rick: For any business to be successful, you have to create a long-term plan. It helps you decide what investments you’re going to make to

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B2B Stories

Augusta native takes a swing at the golf shoe business

Augusta native Edgar Evans, Jr. doesn’t have a lucrative shoe contract like Tiger Woods, but he loves golf and has a passion for sharing the sport with young people from underserved communities. Evans golf instructor for the Atlanta Country Club and host of a golf TV show, Saturday Foursome, recently developed a signature golf shoe he calls The Edgar 1’s. The shoes will only be available during Masters Week from Saturday, April 2 to Sunday, April 10. Evans plans to release a different shoe the first week of April every

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B2B Stories

Unleash the power of your brain for professional and personal success

The human brain weighs just three pounds and is mostly water, yet it contains incredible power. According to marketing expert Mark Alison, it has power far beyond what the average person realizes. Alison, a marketing expert and founder of The Alison Group (now Alison South), presented Future Planning in a seminar at Auben Realty last Thursday. His goal was to help those in attendance unlock the power of the brain. “You have two brains – the working or subconscious brain and the thinking or conscious brain,” Alison said. “A thinking

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Consumer Stories

Faith Friday: Bicycle tour business pedaled through pandemic on faith

An adage referring to something you know how to do but haven’t done in a while is “It’s like riding a bike.” That phrase takes on new meaning when mounting an actual bicycle at a local business in downtown Augusta. It’s probably not at all what you have in mind as your journey on two or three wheels begins. That’s exactly what owners and operators of Bike Bike Baby, LLC, Alvin, and Christina Watson, want. “We noticed that there wasn’t much to do in Augusta, so we decided to give

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B2B Stories

Turning Masters Week visitors into business customers is the subject of the Chamber event

You usually don’t have to wait for a table at TBonz Steakhouse, but during Masters Week, there won’t be an empty seat in the house. Each year, the tournament brings thousands of visitors to the CSRA, which makes for a very busy week for local businesses, particularly those on Washington Road near the Augusta National Golf Club. The Augusta Metro Chamber of Commerce wants to help you turn those visitors into customers. That will be the topic of this month’s Special Edition Business Builder on Thursday, March 31 from 11:30

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B2B Stories

Aiken company spreads AHH little sunshine with promotional products

What started as a hobby 30 years ago for Jim Hanna, grew into a successful business. He used to play in slow-pitch softball leagues, more than 300 games a year, which led to unique sales opportunities. “I started selling bats out of the back of my car and suddenly everyone wanted one,” he explained. Those sales were a catalyst for the promotional product business that he started. Over time, it grew from bats to banners, signs, T-shirts, vehicle wraps, and everything in between. If you can put a logo on

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Shawna Woodward

Free Access: Real Talk Real Estate: Make your home shine with a little outside TLC

As the days get longer, now is an excellent time to complete a few home maintenance tasks before it gets unbearably hot outside. One of the first things you should do is clean out the gutters. The best practice is to remove all leaves, pine needles, and any other debris that has accumulated. We get a lot of rain in the spring, so you want to make sure the gutters and downspouts are not blocked. Clogged gutters can be the main cause of damage to siding, interior ceilings, and property

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